YouTube has become the biggest platform out there, offering tons of opportunities for creators to make money. Back in June, the company said reported If the creative ecosystem added more than $55 billion to the US GDP and created more than 490,000 full-time jobs.
However, many YouTubers have reduced their exposure to advertising revenue and brand deals. There are several reasons for this shift. First, advertising revenue can be unpredictable. With YouTube constantly updating its policies, some creators are finding it challenging to secure safe ads for their videos, which can affect their revenue. They also already know that income from these streams can be lost unexpectedly.
Recognizing the volatility of the revenue of the platform they depend on, many YouTubers are not the only creators. They have corporate media verticals with parallel businesses, including product lines, brick-and-mortar businesses, and consumer brands that can change algorithms and change policies.
In some cases, these side businesses grow faster and more efficiently than YouTube channels.
Mr. Beast
Jimmy Donaldson, known as Mr. Beastwho has 442 million subscribers, isn’t just one of YouTube’s biggest stars — he’s an aggressive entrepreneur.
What started with a merchandise store in 2018 – ShopMRBEETT – has exploded into a portfolio of businesses, including the now three-year-old snack brand, feastèl.
Feasil’s initial product was the “mrbeast bar,” a chocolate bar it produced $10 million in sales In the first 72 hours, it sold more than 1 million bars in the Launch. Today, feasil is more useful than youtube content and also “Game Beast“Competition series on Prime Video. In 2024, Feasil is violently created $250 million in revenue And more than $20 million in profit, while his media business lost about $80 million.
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Other ventures include packaged food brands mrbeast burgerand analytics platform ViewstatsSee rank-. He even try to Buy Tiktok US Operations By joining the consortium of American Investors, a group of investors led by employers, employer Jesse Tinsley.
Now mrbeast is new territory. He plans to establish a Mobile Virtual Network Operator (MVNO)which may involve partners with one of the major carriers, such as AT&T, T-Mobile, or Verizon. Besides, YouTuber is spotted Filed for a trademark application for a mobile application offering banking, financial advisory, and Crypto Exchange services.
Emma Chamberlain
Emma ChamberlainWho rose to fame as a teenage vomber in 2016, now has more than 12 million subscribers and has found success in the beverage industry.
He launched his coffee brand, Chamberlain coffee, in 2019, which offers a wide range of products, including cold beer, coffee pods, coffee pods, ground and tea and matcha. Of course, other YouTubers have followed suit, such as Jacksepticeye with top coffee brand Mornin and Philip Defranco By getting up & making coffee.
In 2023, Chamberlain coffee has a significant year, introducing prepackaged-ready-to-drink grounds and reached approximately $ 20 million in revenue, according to ForbesSee rank-. The brand has recently experienced more growth, Open the first physical location in January. In the past, it was only available online and retail at places like target, sprouts, and walmart.
Although Chamberlain coffee faced a few years ago due to supplier problems, it is expected to rebound, with revenue growth of more than 50% with more than $33 million, according to $33 million, according to $33 million, according to $33 million, according to $33 million, according to $33 million, according to $33 million, according to Insider tradingSee rank-. The brand also aims to be profitable by 2026.
Logan Paul
Logan Paul (23.6 million subscribers) is now known for the god’s career but is more known for many controversies, like videos and Suddenly a Scammy NFT ProjectCryptozoo.
He also gained attention through his energy drink brand, Perdana, which achieved rapid viral success in 2022. The brand, founded by Youtuber KSI, went beyond $1.2 Billion in Sales In 2023, the figure will be more than more content creators from display, advertising, and brand offers. However, since the start of sales, the regulatory crackdown on high caffeine content, and lawsuits from business partners. Sales have cooled in the UK, where Revenue Dropped About 70% from 2023 to 2024.
Another existing venture, maverick clothing, was created in between $30 million and $40 million in 2020.
His brother, Jake Paul, is also involved in various ventures, including co-founding Anti Fund, That has confirmed past investments in Openai, Anduril, Ramp, and Cognition, among others. The young also have a bride’s line, called W, and a mobile betting platform It is called Betr.
Ryan’s world
Ryan’s worldhosted by 13-year-old Ryan Kaji, is another popular YouDuber with a stream. Ryan rose to fame with his toy reviews and unboxing videos, which have garnered nearly 40 million young viewers.
In addition to his youtube success, Kaji has developed a brand through a toy and clothing line that is sold in major retail chains and is reportedly producing more than $250 million in profits in 2020. Kaji and his family started various ventures, including launching TV shows and apps that provide educational content for children.
Rosanna Pansino
Rosanna Pansino is a popular baker on YouTube known for her baking tutorials and theme care. With 14.8 million subscribers, she gained fame for her recipes inspired by Pop Culture, Games, and Movies.
Beyond YouTube, Pansino has released several well-received cookbooks, developing a brand of nerdy nummies. They also sell Baking tools at several retailers, such as Amazon.
Other YouTubers have ventured into cookware and food products as additional revenue streams. Notable examples include Cook and Author Andrew Rea, By the Pseudonym Babish, who launched it Babish Cookware brand in 2021, as well as comedy duo Rhett & Link, which sold out Cereal mishmashSee rank-.
Michelle Phan
Michelle Phan Gained fame in 2007 with her makeup tutorials, becoming one of the first beauty influencers to create content. In addition to his successful career in victory, he was able to establish a beauty subscription service Ipsywhich has become very famous. Phan also has her own makeup line, cosmetics.
Huda kattan
Huda Kattan founded the globally recognized beauty brand Huda in 2013. She sold a minority stake to consumer partner TSG in 2017 but bought it back in the senior leadership of the brand for the fast-paced brand, it was reported. hundreds of millions of dollars sales per year.
Many influencers have created their own makeup brands. Other well-known makeup brands launched by YouTious influencers include Jeffree Star Cosmetics and Tati Beauty.