WPP Boss Marcos read the steps as advertisers struggle with the increase in AI


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Phep Pichor Executive Marcutibo Marcos stands from the UK’s largest advertising group while struggling with a nearly five years of professional intelligence.

Reading out of reading will end up with over 30 years of WPP career and leave it look for a new chief executive during one of most turbulent times for the industry. He will continue as primary executive until the end of the year while the board begins to search for an heir.

Former BT Boss Philip Jansos became the group seat At the beginning of the year, sparking spenusulation about the future of reading. In an internal notes of staff seen during financial period, reading says “There is no perfect time to act as CEO.

In a Stock Exchange Statement on Monday morning, like Jansen BOOK There is “an essential role in changing the company of a world leader in modern sales services”.

During reading tenure as chief executive, Bus toThe part of the part is frightening, taking the capital of its market up to about £ 6bn, as he sought to structure and streamlining global group surgery and investing more than technology.

The WPP last year lost its position as the world’s largest ad agency by French rival revenues, while two largest US opponents – Omnicom and IPG – announced Plan to be together to make a, North American Advertising Heavyweight. The WPP is still the largest British advertising group, with income near £ 15bn and more than 100,000 employees in the world.

Reads Read 2018 from Sir Martin Sorrell – who resigned his question with his / her management area of ​​the Tech Giants’ work area.

Social media content and influence becomes key selling channels, while traditional advertising media such as TV worse.

More recently, reading pushes WPP to invest Hundreds of million pounds of AI, threatened to raise the advertising agency model by offering more easily and cheaper ways to make the job planned media plating. More than 50,000 people are currently using WPP open, it’s ai platform, to help them with their work.

Read FT said in January that WPP needs move from a difficult time to structure And re-establish the AI ​​business networks at the center.

In the internal notes of staff, reading says the company “has to make many difficult decisions that we need to serve our clients, build our culture and place our financial culture”.

He added: “We also live by some hardest events in modern times, from the pandemic to the battle of Ukraine, and trust the future world.”



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