People Inc., one of the largest media publishers in the US, has signed an AI licensing agreement with Microsoft. The media giant (formerly known as Dotdash Meredith) made the announcement Tuesday as part of IAC’s third earnings call.
In Deal, people Inc. is a launch partner in Microsoft’s publisher market. This is the company’s second AI transaction after a previous one Agreement with openai last year.
CEO Neil Vogel described the new market as “Payer’s must-use market where AI players directly use publishers to use publishers, just like they used to.”
He also praised Microsoft for having committed to paying for content to support the effort, adding that Microsoft sellers would be the first buyers for the market.
“It’s a very strong endorsement of us being in the room with them and a very strong endorsement of the publishing market and the value of content to make AI worth the price,” Vogel said.
The announcement from Microsoft’s copy was shared during IAC’s earnings, along with the news that Google Search’s AI Summary is hurting publisher traffic. First, the Inc. Wong Inc. DATA DATA with investors showing how Google search, which accounted for 54% of traffic two years ago, has dropped from 24% of traffic in the past decade.
The agreement is different from the openai agreement, which Vogel characterized as more of an “all-you-me-eat” model, but Inc.’s people said. like the model. What is important to the company is that the work is “respected and paid,” he said. The company does not share specific terms.
People Inc. has taken issue with the way AI companies have media inger without paying to fuel AI products and train models. Recently, Vogel criticized Google, Calling tech giants “bad actors” Because it uses the same bot to crawl websites for Google search engine and AI features. Publishers cannot block bots, because Google searches still account for a large percentage of traffic.
However, the Inc. using technology from the Web Infrastructure Provider Cloudflare to block other AI damagecausing AI players to approach with content offers. In September, Vogel linking The decision to create Cloudflare technology is a way to push the AI company to the negotiating table, noting that the progress is “after implementing a solution.
He called for comments in today’s earnings call with investors, saying that blocking the AI Crawler has been “effectively effective” and “brought to almost all the tables.” Vogel suggests that more deals will be announced in time, as well.
IAC reports that the people of Inc. digital revenue grew 9% to $269 million in the quarter, driven by performance marketing and licensing, which saw growth of 38% and 24%, respectively. It also noted the acquisition of Media Publisher and Inforer Network Fook Feed feedSee rank-.