Kesha – yes, Brush your teeth with jack bottle KESHA – Now the founder of the start. But if you think of her journey from a raunchy pop star for unexpected CEO, then you haven’t payed attention.
KESHA always hugged contradiction. She exploded to the POP scene in 2010 with the candy earrings that could not be used like “Blah Blah Blah” and “Clearly named dollars although spending the corner in Hollywood. They do not let them get rid of them as a single-dimensional party girl. As high school beleaguered to study for the exam in the middle of the fame, they whispered about frustration about how the world’s most famous party girl The most perfect score in SatBut it turned to the full college to sing about the bladder in the champagne bottle.
The greatest contrast of Kesha’s story is although life of the pap star dreams on the surface, the years he in the highlight is on the night. Now, draw from your own experience with the hand of the Predatory record contract, Kesha is making the app called SmashIt is a way for musicians to find one more, making music together, and establish a friendly contract on the council.
Smash targets to set yourself using the system built to produce contracts between artists. The contract terrification depends on each of the charging artist – for example, musicians can decide to beat the fee, or get the percentage of Royalty over time. Smash will fund yourself by taking small pieces made through the app.
“One of the leverage pieces, especially more than a younger music creation, you need a path to the club,” Kelha and Smash co-founder Lagan Sebert tells techcrroch. “With Smash, we want to give you a musical band of this button to go to this professional club and make another creator as they have to sign up, or make a great decision.”
After establishing himself as a star pop Powerhouse, Kesha bites her producer Dr. Luke in 2014 due to sexual abuse, physical, and emotionally. He immediately said that he was to defamatory, spraying the high legal war and recruiting with the dark side of the pop music.
Although Kesha seeks out of his record contract with Dr. Luke, the court rule against her, forcing her to release three other albums.
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This is just this month – July 4, which date selected means-sure Kesha released an album without Dr. Luke for the first time. But again its own art agency is not enough. Now he is an independent artist with independence, they want to help other young musicians do not become a victim recording of the exploitation record.
“One of the right things that are motivated when she passed the long legal battle to earn the rights of his voice, earn the right to her music,” he said. “I think of the motivation at the end of the smash is more than you should try to give music creators to the community to make music independent.”
The band building is
If kesha and sister are going to build the app, they must need a technology expertise.
Last year, Kesha offers activat activi activa and met with Lars Rasmussen, founded Google Maps and is one of the first investors in Unicorn Design. Both remain touching, and when you get time to build Smash, Rasmussen introducing Alan Canninstraro, which will be CTO apps.
Cannastraro wait for more than 12 years in Apple, where he works on products for creative like the last cut; He also organizes an engineer team to build the first first application for iOS, like remote, ibook, iTunes, and podcast. They started started RheoThe start of social videos, but he always has a music interest.
“At the end of the 90s, when my friends were using Napster, ‘What the hell, you like this music, why are you tailor the artist?” “Cannistraro tells techcrroch.” You are certainly on the value of the value to be supported. “
When Kesha, the brother of Lagan, and the Cannistraro began working together, Rasmussen was one of the first investors. Kesha even announced the app as part of Panathussen festival’s PenePathussen’s in Greece.
“Smash is a public platform for music creators. This is a place to be connected, to make, and rent rights,” Kesha said the festival. “The purpose is to divert the power back to the creation.”
“The contract is safe – all transparent, and then you have to choose, and you get the consent where the art and where you can make the rights, and how you go into the world,” she added.
Smash application remains in the process, to open for some artists later this year. But to try some of the technology tools that the company is made up to date, Smash is a contest where the sentern can send Remixes From Kesha’s “Boy” song – the winners of the contest will have the race can be released on Kesha’s record labels for the call of remix. ”
“I recovering my rights for my first hill in the adult ages about a year, as a 37 years old woman,” Kesha said at Panathēa. “A predatory offer as usual.”