Good luck using snow to wash your hands, face, and hair; there’s not enough snow to do all of that. Vail Resort The company is lowering its 2026 earnings forecast after experiencing its lowest snowpack on record Access to potholes From the beginning of the season to January 4, sales at its North American stores increased by nearly 20%.
Skiers who stay home are paying the price: In an investor statement released yesterday, the company said that since the start of the ski season, Vail’s ski school revenue is down 14.9% compared with last year, and food and beverage revenue is down nearly 16%.
How dry is it? This year, a rare combination of polar vortex and La Niña conditions brought record snowfall to the East Coast…while other places went hungry. Snowfall in the Rockies in November and December was nearly 60% below the region’s 30-year historical average, the company said. Resorts in the western United States fared only slightly better, with 50% less snowfall than average.
- On Tuesday, Vail Mountain reported its heaviest snow accumulation since records began in 1978, with just 4.4 inches.
- Last month, only about 11% of the Vail Resorts Rockies area was open.
skyrocketing go out: Destruction occurs at the time of return CEO Rob KatzHe revolutionized the ski industry by consolidating resort ownership and launching Epic Pass after the company struggled financially for years without him as an executive.-mm
This report is Originally published go through morning brew.