As artificial intelligence becomes more complex every day, its use cases become countless. And with Google’s new video generation tool VEOcontent creation can be easier and easier to obtain than ever before.
But while the new AI-powered video and content generation tools are effective, film and television experts are not holding their breath and technology will completely disrupt the industry. Although AI can Improve efficiency For TV and filmmakers, content creation in the industry has become very expensive due to the streaming war, and even AI can’t solve it.
“Content is squeezed now, and it takes a lot of money to create great content. If you do traditional movie and TV-length content with high production value, it’s expensive and increasingly expensive,” he said. Kevin Mayer,former Disney Executive, tell Yahoo finance“Open bidding” podcast last week. “You really can’t rely too much on AI.”
The reason for such a sharp increase in content costs is Flow war– Fight between Netflix,,,,, Amazon,,,,, apple TV, Disney, Warner Bros. DiscoverAnd more Jennifer Turnerformer executive vice president of Tristall TV Sony Pictures TV.
During her time, she managed the development and production of a new premium TV series for wired and streaming platforms. Throughout her career, she has worked on popular shows Gray’s anatomy, desperate housewife, lost, Friday night lights and good doctor.
Turner tells Turner wealth. “It’s a growth strategy. The focus now is on profitability.”
Rob Rosenbergformer executive vice president and general counsel Showtime Network (Paramount subsidiary) explains that when some streamers go online, they pay the money to win a competitive bidding situation. This leads them to pay 10 times the prize they sometimes have to pay to win the project.
“When a series of episodes like Lord of the Rings,,,,, fortress, and Stranger stuff “Start paying more than many feature films, someone should twitch the brakes, call for a while, and reevaluate whether those fees can be provided (returned to the investment) to justify them,” Rosenberg said. Stranger stuff Cost 30 million US dollars,,,,, Wall Street Journal Reported in 2022.
But streaming giants like Apple keep pouring money into content because they know they will still “lose” the fight. According to recent reports informationApple has Losses over $1 billion per year Since its launch in 2019, spending more than $5 billion through streaming.
How AI helps film and television production, until a little bit
AI has already gained marks in the TV and movie worlds, and has even received some indirectly Oscar nomination This year. Emilia Perez and Barbarians Both use AI to change the sound, and while AI perfected his Hungarian accent, Adrian Brody also won the Academy Award for Best Actor. According to the BBC Report.
Although AI can be used for visual and audio effects in TV and movies, the technology is still limited, Turner said.
“We’re far from replacing novel movies completely,” she said.
Meanwhile, the recent use of AI in film and television production is a controversial issue, with over 11,000 Hollywood movie and TV screenwriters are on strike In 2023, opposition to the use of the technology in its industry.
Rosenberg stressed that at this point, AI is still just another tool for developing content, such as CGI.
“The industry relies on AI to simplify workflows and automate the efficiency of labor-intensive tasks, but they have not yet produced a proof of concept, which leads everyone to dive,” he said.
