When you browse your Amazon The main purchase history seems to be a rather random item: a meat thermometer, a solar turtle statue, an egg and an insulated coffee cup.
But it turns out that consumers are actually unknowingly trapped in a familiar shopping cycle inspired by seasons, social media or the upcoming milestones, or, as Amazon Prime’s vice president Jamil Ghani describes, “the rhythm of life.”
In the data, specifically with wealthAmazon revealed the purchase of items (millions of dollars), usually purchased through subscription customers.
Garney said that as storm clouds gathered in the U.S. economy, shoppers are looking for greater buying value. Broader trends Observed Other consumer brands, e.g. Homil Food and Walmart.
For Amazon, it’s an opportunity: In 2024, the big tech giant delivered more than 2 billion “essentials” items on the same or the next day, up 50% from last year.
Ghani tells Ghani tells wealth. “We also see through the main plan that this is a little safe in times of economic uncertainty because Prime just brings such disproportionate value.”
This is something Amazon shoppers buy every month in 2024, which may inspire purchases.
Winter purchase
The start of the next calendar year, perhaps no surprise – interest in items that help customers stick to their New Year’s resolutions.
Trend purchases include kitchen scales and vegetable kitchen knives to support healthy diets as well James Clear’s “Atomic Habits”. Elsewhere, humidifiers, thermometers and nose irrigation systems are purchased by struggling people.
At grocery stores (the main driver of Amazon’s main purchase), the most popular items include bananas, apples, celery, warmers and moisturizers, as well as anti-dandruff shampoos.
Outstanding purchases for February include Valentine’s Day strawberries and continue to focus on health and wellness, such as vitamin D supplements and collagen powder.
Garney said he found the data collected wealth “Super fun,” adding that he saw the “paced pace of life” in the purchase: “This inspired us to apply technology, operations and infrastructure to ensure we can meet these needs at the moment, whether it’s on a four-hour schedule or a day or two.”
In March, Easter is around the corner, trend purchases include a pot for hosting, as well as candy like candy clusters and ring lollipops. The purchase of spring cleaning also begins with shoppers purchasing portable carpet cleaners, air purifiers and surface steam cleaners.
Another factor that enhances buying behavior is social media, with Tiktok influencers sharing their top-notch purchases at Amazon storefronts, often facilitating major deals or rapid delivery.
“Over the past years, product trends have had higher cycle times,” Ghani is known as Fortune 25 Most Powerful Upsurgents in the Fortune 500– explain. “It focuses more on some categories (where) with common demands than others – groceries are a great example.”
Ghani added that most households buy staples of milk, eggs and bread, for example, attracting 150 million U.S. grocery shoppers each year, with an increasing interest in fresh and perishable foods.
He added that a broader interest trend covers the basics: “In addition to trend-based things, it’s clear that it’s hard for us to ensure that these brands and items meet customers’ needs as quickly as possible in our stores, and that this impact is available anyway.”
Buy in spring
As many prepare for the summer, the weather warms up, nutritious foods and health-related foods have increased in April. Popular groceries include avocados, salad bags and ready-made chicken salads, while popular items include exercise prairie and private mixers.
In May, outdoor purchasing has become increasingly popular as families start spending more time outside and prepare gardens for summer. Popular items include garden hoses, sprayers for lawns and garden pressures, and solar-powered turtle garden statues.
Similarly, as students begin graduating from colleges in May, investing in large quantities of goods in currency, such as oversized packaging bags, compact hardcores and The famous Seuss PhD graduate, “Oh, where you’ll go.”
In June, barbecue food and accessories began to rise shopping lists, including cucumbers, mangoes and waterproof sunscreens as well as grill cleaning brushes and digital meat thermometers.
While spending is consistent and in some cases increases, “the reality is that customers are always looking for value,” Ghani added. “The average consumer, the average prime minister’s member, (what they are really looking at) is: ‘The price I want is what I want, the price I want for convenience and the speed I like to deliver?”
“The reality is that no matter the driver’s price, members are looking for value… so no matter what happens below, we will have the highest price on the market.”
Buy in summer
In the case of a July child attending college, stationery and dorm equipment include wireless printers, scanners and copiers, drawer organizers and hair dryers, including.
As consumers are also preparing for outdoor activities or overseas adventures, purchases also include water filtration equipment, compact first aid kits and Bluetooth speakers.
August is all about preparing for a return to school, which includes popular grocery stores including colored pencils, rings, index cards, and rulers, notebooks and calculators.
In September, travel remains a priority for many, including trending projects including GPS trackers and keychain FOBs and European plug-in adapters.
Buy in autumn
As autumn flows, fresh fruits and vegetables continue to dominate the grocery category, while trend items change to reflect seasonal celebrations. In October, Halloween caused the rise in modeling putty and camera memory cards, while cooler weather led to the increase in space heaters.
As consumers prepare for Christmas, their focus shifts to gift and holiday hosting, buying gift wrapper knives, mini lights, lights, feel squeeze toys and emergency flame blankets.
The story was the same in December, when trending items included lip balm, mascara and insulated glasses for holiday gifts, party games and poinsettia building blocks.
Ultimately, Garney said, he has two levers that can bring customers back in 2025 and beyond: speed and price. He intends to improve both, telling wealth: “Millions of items may be related to the fastest speed, but out of 300 million items, members deliver free of charge among their members, and we need to get faster and faster.
“Our job is to reduce our service costs because we offer a unit, manage that unit and our overall operations are at a lower price, and we can bring it to the store…the more sustainable and profitable options.”
As a result, “We are able to bring more options for more average selling price (disproportionately household necessities and groceries – traditionally low-margin businesses, so it’s a good cycle where we can get our costs faster, we can lower the cost of services, we can choose more options at those rates.”