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The UK Competication Regulator is to suggest Google control over its search engine in the first application of the difficult new Digital Marker rules in Britain.
Market competition and market speaking on Tuesday that Google has to implement new “fairly rankings of its results, including their content, including their content of artificial intelligence.
The CMA says that the strategic market status of Google “- a label indicates under the new digital position of searching and finding tech advertising a number of such a moral advertisement.
Big Tech Giant has become The first company targeted under strictly new digital digital laws that requires businesses with an impact effect on some digital markets to provide SMS label and subject to specific rules.
The investigation of CMA, opened in January, checked if Google’s position in search and advertising is “delivering good results” for UK consumers and businesses.
“Google is the world’s leading tool and playing an important role in all our life, that the average person in the UK makes 5 to 10 looking for a day,” Sarah Cardus. “Our investigation is up to date suggesting that there are ways to make markets open, competition and change.”
Other management behavior considered CMA include requirements of how to rank it results in search and for Google distribution partners. The company can also be given to offer “chell screensh” to help consumers are easy to see the PreCearch providers instead of default search engine by default.
The CMA is stated by the Google’s alpable’s owner the cost of advertising the search “higher than expected” in a more competitive market.
Google on Tuesday broke the suggestions as “wide and unknown” and said they can threaten the UK access to its new products and services.
Oliver Bethell, Senior Director of Google for competition, warns that “punishment regulations” can change how Google launches new products in the UK.
“Precious, evidence-based regulation is important to prevent the CMA road map to be a road to the UK growth path,” he added.
Bethelell’s warning of the potential impact of any regulations in the most powerful UK economy comes after the CMA is focned in supporting uncertainty for businesses.
Google said this year planned to invest $ 1bn in a large new data center outside London.
CMA checks come after Google has lost a pair of historic US antitrust cases in dominant search and useful advertising business.
