The former head of Lucid Motors, Eric Bach, has led the company to quit, and to retaliate, and has described one HR Auto executive as “Nazi Germany.”
A federal lawsuit, filed Monday in the Northern District of California, claims that Bach will be held accountable in early 2025 as a result of an investigation into the city’s work culture. Bach claims to have been targeted because of his German heritage.
Bach first learned about the offhand comments in mid-2025 — months after an investigation into the work culture was turned on and after he lost some of his responsibilities at the company, according to the complaint. He encouraged co-workers to report the incident.
TechCrunch has reached out to Lucid and will update the article if the company comments on the lawsuit.
Bach claims motor lucid “confirmed” the HR executive made the comment. Bach has filed an internal complaint against another lucid vice president for the same racist behavior.
He claims Motorly backed out by trying to force him to resign in October 2025. Bach fired Lucid on November 5, 2025, according to the lawsuit. A LucID Motors Press Release from that day said only that he had “gone.”
Sustaining these demands during the moment is very difficult for motor lucid. The company is burning through cash as it works to complete production of its second vehicle, the Gravity SUV. It is developing a more affordable mass-market vehicle with a mid-size platform that is slated to debut sometime in late 2026.
TechCrunch events
San Francisco
I’m fat
October 13-15, 2026
Lucid has also been harassing through executives. The company’s VP of the BACH company that remains on the same day as you has been fired, as TechCrunch previously reported. Former CEO and CTO Rawlinson abruptly resigned in February, and the company has yet to name a permanent replacement. Lucid’s chief investment officer, Vice President of Operations for Europe, and vice president of quality and software marketing and marketing throughout the past year, as well.
Bach, in the complaint, the claim was ascendant before the internal investigation. An engineer who spent a decade with the company, Bach said he oversaw “All Hardware Engineering,” “Product management and product planning.”
Bach stated that Lucid’s Chairman Turqi Alnowaiser “Bach’s loyalty and dedication to the company and expressed his desire to continue working with Bach.” They also included board member Andrew Lives “signaling that Bach would be chief technology officer (a “you’re going to lose” position) and that bach could become an executive officer,” according to the complaint.
The work culture investigation launched at the end of 2024, which bach claimed was “printed by HR’s racist beliefs,” “Mulama produced a significant responsibility.” The HR department told Bach when he contributed to a poor culture at the company, according to the complaint. In addition to losing control of the powertrain team, Bach’s claims have been excluded from board meetings.