The CEO believes that the series can last another 50 years

The Pokémon Company’s boss believes that the series can last for at least 50 years if continuing to change.

First launched in the Nintendo game in 1996, the video game has been extended to films, TVs and toys to become one of the highest gross media media.

Most recent, the trading card based cute creatures in the center of its universe finds a popularity of popularity – but it also brings scalpers and hobbies.

CEO Tsunekazu Ishihara, who has been in charge of the Company since 1998, Spoke to BBC News ahead of its yearly update about the secret of its success, tackling challenges, and the series’ future.

Pokémon Day is an annual showcase of future release, upgrades and events.

Fans are hoping for future Nintendo Title Pokémon Legends: za, and information on popular trading card game.

Mr. Ishihara did not give more to the movement but says long-term goal is to “develop the real world and the virtual world”.

Pokémon Go – The successful mobile phone of the GPS employed on a device to put monsters in real world – an instance of it.

“This is what I think is the greatest strength of Pokémon, and it is important for us to come to this kind of idea,” he said.

“So how can I guess what we want to achieve next.”

One of the hottest topics of fans in the long pokémon is now scalpers.

The Resurrection of Collective card game has caught the attention of resellers who bought new packages in the landing hopes, valuable cards.

Youtuber Logan Paul moves many people in potential hobby profits when he pays $ 5.3m (£ 3.9m) for most expensive Pokémon card.

Gaming companies have long been an issue with the second hand market, and Mr Ishihara said “restricted new products to sell”.

“If the second hand of the hand can be more valuable because of the ability, there is a problem because our business is affected.”

Fans suggested the Pokémon Company to make a greater amount of difficult hard or limited things but it cannot control the market of selling.

“Things to see valuable because they are rare or seen as vintage – and not our place to say they are not,” he said.

In the subject of fake products Mr Ishihara is more direct, and says legal teams are fighting “with clones and fake from the beginning.

it Recently won a long legal war Against the Chinese company behind a mobile copy of copycat.

And early this year it joined the Nintendo to sue Palworld Makers – a Survivaler game defined as “Pokémon with guns”.

It agrees to move the developer’s pocketer that violates patents, denied it.

Pokémon continues to carry franchise fans by expanding anime, card games, movies and toys with video game titles.

Mr. Ishihara says fans today “surrounds many generations” and believe that “the greatest cause of their success is the fact that Pokémon becomes a communication tool”.

Last week, about 13,000 Pokémon fans went to the European Leg of the International Championships in the Excel Center in London.

It shows Mr. Ishihara’s point that people find their way in the series by means of a different way.

Fans, Justin, 25, and Marina, 28, who reached the movement of team rocket, saying the BBC News they took in the TV show as children.

“I just love all the plans, all different characters,” Justin said.

“They’re so beautiful.”

Marina said that human events turned out to be the opportunity for him to meet fellow fans.

“I always want to go to conventions and these events.

“So the coming here and the network and make friends with a blessing,” he said.

Pokémon company is unique because it is a private company.

Other famous Japanese brands, such as Nintendo and Hello Kitty Maker Sanriopublicized in public and answered by shareholders.

Mr. Ishiharara believes it allows her company to keep a mind focusing on something.

“Pokémon is the only thing we do in Pokémon company,” he said.

“So no matter what we do from Pokémon to change in Pokémon.”

He added that this means that the company does not need to farm questions about expanding or creating new characters from shareholders.

“Our answer can be: ‘We will go bust if Pokémon is no longer popular’.

“I don’t think they like that.”

At the end of 2023, the long hero Ash Ketchum and his best pikachu bowed from the animated Pokémon series.

The series continued without the beloved duo, but one of the “hardest questions” asked by Mr Ishiharara what they were up to.

“Even if the TV camera may not follow them, Ash’s journey continues and his pikachu partner is beside him.”

With the set of franchise to mark the 30th anniversary of next year, gossip has begun to swirl about special plans for the occasion.

The remax or release of original game play is high in many preferences with fans.

Mr. Ishihara has nothing to say at the moment, but wants to keep a study of “connecting the real and virtual world”.

“If we continue to focus on our mission, Pokémon can continue on the 50th or 100th anniversary,” he said.

“But if we can be satisfied and go with the flow, that’s when Pokémon goes below.”

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