Starbucks axes some bidding drinks and bidding staff for turnaround in the US

Starbucks cut 1,100 jobs and simplify its menu in the US while it attempts to develop business to flag in the home market.

The first things to get the ax included the royal breakfast at English latte, white hot chocolate and many mixed frappuccinos.

But starbucks say that many sacrifices will be cut, because it is intending to launch the menu at about one third of the next year, hoping to reduce the hours of waiting and quality of quality and consistency.

The company competes with a continuous fall of sale since last year, expressed in the US.

The chief executive Brian Niccol, which once headed to Chitiple Chipotle in Mexico Copotle, carried by Starbucks last year to help the business around.

He said he wanted to see the company going back to its roots as a coffee house.

The drinks specified for the chopping block “are not usually purchased, can be complicated to do, or like other drinks in our menu”, Starbucks said. Changes due to effect on 4 in March.

“We simplified our focus menu with fewer, more famous things, imposed on importance,” the company said on Monday.

“This is the way for innovation, helps reduce waiting times, improve quality and consistency, and alignment with our principal company.”

Local cuts announced on Monday focus on “support support” don’t affect jobs or investments in stores, the company says.

The company says staff is notified of mid-day decisions on Tuesday. It also removes “several hundred” open and unfinished positions.

“Our goal is to operate more efficiently, add accountability, reducing complexity and drives of better consolidation,” Mr Niccol’s letter of advertising.

Starbucks used over 360,000 people and moves or struggles over 40,000 stores worldwide.

The US is the largest and most important market, but its brand suffers recent years while customers complain about waiting times and high prices, and the company fights with bagistas trying to unite.

The company also entered the devotions of the Israeli-Gaza war, facing Boycott Calls from Pro-Israel camps, despite the efforts of the company to remain neutral.

The company last month says the transactions in the US shops opened a year of 8% of the most recent quarter, compared to the same period a year earlier.

Driving to simplify the menu marks a shift from previous methods, which promotes personal beverages.