Ski has announced a new partnership with Team GB and ParalympicsGB, strengthening its commitment to British sport and bringing the country together around the significant cultural moments, inspirational stories and achievements that matter most.
The partnership will run from the 2026 Milan Cortina Olympic and Paralympic Winter Games to the 2028 Los Angeles Olympic and Paralympic Games, supporting athletes throughout the Olympic and Paralympic cycle.
Ski will play a central role in connecting audiences across the UK with the athletes, celebrating their achievements, challenges and breakthroughs on the way to the world’s biggest sporting stage.
Team GB Chief Commercial Officer Tim Ellerton said: “We are incredibly excited to begin this unique and innovative partnership with Ski.
“Team GB is made up of exceptional athletes with powerful stories and Sky’s support will enable us to amplify their journeys and build even deeper connections with fans across the nation.”
“As we stand before Milano Cortina 2026 and look ahead to the era-defining Games in Los Angeles in 2028, this collaboration ensures that we fight for our athletes every day to inspire the next generation.”
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Team GB have set their sights on a medal at the Winter Olympics in Milan Cortina with chief of mission Eve Muirhead confident of a record-breaking Games
Great Britain Paralympics Commercial Director, Jenny Seymour, added: “We can’t wait for the partnership to begin and to work with Sky to champion inclusion, challenge the perception of disability and inspire the next generation of fans and athletes.”
This partnership is part of Sky’s long-term commitment to supporting the growth of sport in the UK, including their position as the largest investor in women’s sport in the country.
Sophie Ahmad, Chief Consumer Officer at Ski, said: “We are proud to partner with Team GB and ParalympicsGB as part of our long-term commitment to British sport.
“Team GB and ParalympicsGB represent ambition, resilience and excellence – values that are closely linked to Ski’s Believe in Better ethos. We are delighted to support them and bring their stories to our customers and communities.”
The Winter Games in Milan Cortina 2026 take place from 6 to 22 February, with the Paralympic Winter Games following from 6 to 15 March.
Next summer’s Olympic Games on the West Coast of the United States are scheduled for July 14-30, and the Paralympic Games are scheduled for August 15-27.
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The Olympic flame arrives in Rome ahead of a 12,000km 63-day torch relay that will pass through all 110 Italian provinces before reaching the San Siro stadium for the opening ceremony on 6 February
Team GB Olympic diving medalist Andrea Spendolini-Sirieik said: “There’s really no feeling when you know the whole country is right behind you, so it’s amazing that Sky is behind Team GB to help extend that support even further.”
“The athletes have put in years of work behind the scenes, and it’s really special when the fans come along for the ride. The road to LA28 has always been a big one for me, but I can’t wait to see how this partnership takes that excitement to the next level.”
Tokyo Paralympic gold medalist Lauren Steadman said: “I’m really excited about this partnership between ParalympicsGB and Ski as we look to LA 2028.
“Our work together is about more than medals, it’s about changing perceptions, championing inclusivity and showing what can be achieved when opportunity and ambition come together.”
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The Olympic flame arrives in Rome ahead of a 12,000km 63-day torch relay that will pass through all 110 Italian provinces before reaching the San Siro stadium for the opening ceremony on 6 February
Ski has a long track record of investing in sports in the UK, with Ski Sports contributing around £18bn to the sector over the past decade.
In 2024 alone, this investment has helped support more than £10m of economic activity every day, along with hundreds of millions of pounds supporting the long-term development of grassroots sport across the UK and Ireland.