Shopify says AI traffic is up 7x since January, AI-driven orders 11x

Provider of e-Commerce software Shopify Bullish on the AI ​​shopping agent developed, stating that AI is an “incredible tool” to enable entrepreneurs and calling “the biggest technological change since the internet. The company, which Hole with Opo Chatgpt Maker Openai In September, reporting that traffic from AI tools to online stores was seven times since January of this year, and purchases attributed to AI searches have increased 11 times.

According to Shopify President Harley Finkelstein, the company’s advantage in the era of AI comes from its ability to access data from millions of merchants and mentally for products quickly.

It also includes internal tools, like scouts, that use AI to block employees looking for hundreds of millions of feedback to make better product decisions.

“And the scout is one of the tools with which we will develop our own signals, whether support tickets, usage data, reviews, interactions, or also Sidekick “Prompts, quick, informed decisions,” Finelstein said on the phone. If you take one thing away from this phone, let it be that it is not the only feature in Shopify. The center becomes our engine that powers everything we build.

In addition to ChatGPT, Shopify has been working with Worry and Microsoft Copilot on other in-chat shopping experiences. A recent store survey found that 64% of shoppers said they were “likely” to use AI to make some purchases.

“We’ve built and invested in this infrastructure to make it easy to bring shopping into every AI conversation,” Finkelstein said. “The fact that we have worked with the leaders in the space, of course, is a testament to the fact that we want to make traders better than they are not. It is still very early,” he continued. “But what we want is that the rail is suitable for agent commerce.”

While the company is now focused on building AI agents, it will be prepared that there will be “different permutations” in the way the agents trade, which means they must be prepared for the “winning path.”

“It’s the same thing when Social Commerce starts to get a lot of attention, or when (people realize not) e-commerce than physical commerce but…..

Separately, Q3 financial results showed a 32% profit to $2.84 billion, ahead of $264 million, or 20 cents per share. However, the stock hated the news that the company’s operating income was $434 million missed it Estimated $437 million.