Shaun White reflects on the first sponsorship agreement of $ 1 million at 14


Olympic Shaun White It was impacted when he won a million dollars as a good faith athlete.

“I was so puzzled. I probably was 14 years old (i) signed my first agreement in northern $ 1 million,” said White, 38, on Tuesday, July 15, Episode of Sofi “Richer Lives” podcast. “I was like” OK, so he is fine. “

Continued: “I remember it was, how, It’s not a big thing for me. I don’t know why. I remember being like: “Okay, it’s fantastic. So in the skating park.”

White started skating professionally as a teenager. (White, above all, also found success in snowboard.)

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“You can win competitions, so there is money there,” White said about her income. “Then you would basically make endorsements. I quickly learned that I would not prepare for the future just by winning competitions. You could really do it, and many were, but you had to have sponsorship to pay the bills and prepare -you are for the future.”

White would also be able to earn money Through “photographic incentives” with its brand members.

“Let’s say, for the moment, three sponsors (I) each of these sponsors would have a fee determined by the photographic incentive,” White said. “If I was shown in a magazine, you could cut your photo of this magazine and make it by email. If I had a page in a magazine it was worth $ 500. If I had a small mention, it was worth $ 100 (i) a complete cover was $ 1,000.”

White revealed that the competition awards were only “15 percent” of their full benefit, while the sponsored offers constituted the rest.

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“Most of the money I made were industry guarantees and there were also things outside this industry,” he said. “I had a big problem with a drink or playstation company. I started doing some things when I was older, where I liked:” Look, I’m flying here to do this competition, “so I started asking some of my sponsors to match my money, which helped things to climb.”

Once White’s earnings began to join, he started withstanding luxury products.

“I bought Lamborghinis. I bought this new house. I had long hair (and) I really felt,” he left out. “It was until my second Olympic Games (in) 2010 probably I really started understanding what was happening. I was like,” OK, it’s time to discover it. “

White, who even rejected a handful of seven days of payment to maintain his integrity in the sport, finally retired by 2022 And he continued to launch various business.

“I think my dream was to be comfortable and take care of my family,” he emphasized on Tuesday. “This was the biggest goal you took into account.”



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