Nike Inc.’s new brand with entrepreneur and reality TV star Kim Kardashian’s Skims Label delayed its launch after initially planning to release its first series this spring.
According to people familiar with the matter, Nikeskims is dealing with production delays when he prepares to debut the brand this year. Shoppers have been waiting for the initial product of the line in recent months, which is planned for global launch in 2026.
Despite the delays, Nike still hopes to release the Knickskim product sometime this year, people familiar with the matter said. It is unclear when the first Nikeskims item will be available, which products will be included in the product, and whether consumers will get a preview before the initial version.
Nike and Skippers both bet on partnerships. Nike is counting on Kardashian to help strengthen its women’s business and increase cultural significance as it looks to trigger turnaround. Meanwhile, Skims has the opportunity to work with the world’s largest sportswear company to consolidate its business in the sportswear market.
Nike CEO Elliott Hill, who retired to the position last year, told investors in March that he expected to receive his first “comprehensive collection” during the quarter ending in May.
Nike shares fell as much as 0.5% on Wednesday, eliminating earlier earnings. The stock has fallen more than 20% this year, while the S&P 500 has risen by 2%. Investors will seek updates when the company reports its fourth-quarter earnings results on June 26.
Nike has been sorting out one A dedicated team For this project, the project has been kept confidential for more than a year until announcement In February. The department is composed of Nike, skim and new employees, and designers are still being recruited. A variety of training footwear, clothing and accessories are expected to be created and sold.
