“To correct our national pride, the solution is clear: herpes.”
That’s the pitch made by the Charity New Zealand Herpes Foundation in October, when a campaign was launched to make the country “best place” with infection.
That campaign is a roaring success, which has won a primary prize of the Cannes of Cannes in this year, who recognizes the creation industry efficiency.
The campaign, which aims to withdraw herpes through a tourism video faux, given the Grand Prix for good – a category that is trying to deal with non-profit organizations.
The star of the star Sir Graham Henry, the former head coach at the National Rugby Union Team.
Here, he offered previous successes in New Zealand and lamented the reduction in national pride.
“We need a new thing to be proud of; something big and brave to bring us back to the map,” said Mr. Herry he scratched the word “herpes” – on a chalk board.
“It’s time for New Zealand to be the best place in the world with herpes.”
Following is another video of ancient school wrapped as a “herpes modigmatisation” course, with other national health icons Sir Ashley Bloomfield and professional boxer.
Unbiased laughter running the campaign – developed by pruning and finch agencies – hit a chord with audience.
“Forget Doom and Gloom, there is enough to go around,” said David Ohana, the United Nations Foundation chief of the United Nations Leading of the Year.
“Our 2025 Awardee gets a taboo topic and tabeled it on the head – which appears to be in a good strategy, a big, bold idea … and laugh at anything else to do.”
Around one of the three active sex sects in New Zealand has a virus that causes genital herpes, even most of the symptoms, according to the ordinary life, according to the New Zealand Herpes Foundation.
“Popular media, misinformed of zealand
Alakea Luxmoore, from New Zealand Herpes Foundation, speaks local TV preamfast program that millions have seen the campaign, with “a lot of cutting”.
“The campaign is very funny, I think it’s why it works,” Luxmore said.
