Meta finally brings ads to whatsapp


11 years have passed since Facebook for $ 19 billion, but Metabil Finally, they received adverts to Nova and identify additional changes in advertising.

Meta declared that Monday announced a certain date on Monday, how to make a business called “X” to whatsApp, which request users to interact with the Messaging features of the App program. Ads are displayed to users on the “Updates” tab to separate shares only from people’s personal stories. In addition, the meta starts monetizing channels by WhatsApp through Ads and subscriptions.

Provides an important step of the ProButs of the advertisement in the messaging application in the meta General Director Mark ZuckerbergPlans to say the next chapter “next chapter”, as he said CNBC’s Jim camera in 2022. Scroll to Monetize WhatsApp coin, as well as high meta profiles come Antitrust action With the Federal Trade Commission for Purchase of Blockbuster of Messaging and Instagram.

Already, Meta allows advertisers to call CLICK-Member on Facebook and Instagr. Messaging between brands and consumers “Our business must be the next stand”, “Zuckerberg said that in April, experts have more than 3 billion WHATS, including more than 100 million US people.

Now companies can use the same types of advertisements in whatsApp. New status advertisements appear in the “Status” pub, they can be shared with pictures, videos and text after 24 hours and in installations.

In 2014, the popular messaging application has continued to grow all over the world since I bought Meta WhatsApp. But Facebook, Instagram and Last recent threadsWhatsapp never allowed the ad.

The founders of whatsapp, Jan arrived and Brian actorhad many of their hatred for advertising, and the duo left after Facebook Conflict with the leaders Who liked the application to enter with advertising and other experiences.

Social media does not open a real sale of WhatsApp, but experts previously evaluated the application of the application before $ 500 million and $ 1 billion From the tools and services for tools and services from the charging business they can send customers in the program.

The meta should “use teak information”, which ads should recommend whatsApp users, Nikila Srinivasan, the head of the product for business messages. This has a country, city, city, city, device, language, language, or if they are committed to or interact with their ads.

The company is also debated the updated tab of WhatsApp in June 2023 accompanied by Channels feature This allows people and organizations to send messages and updates to their followers, except for personal conversations. Also, META combines the features of channels, the company said Monday.

Now people and canals are people who are the Administrators of Canal if they are similar to their ads in Apple and Google applications, they can spend money to increase their corresponding channels when they are looking for them.

In addition, channel administrators can pay for users to pay the monthly subscription fee, they can access exclusive updates and content. The company cannot immediately earn money from monthly subscription fees, but plans to get 10% of these subscriptions, which is written.

The meta hopes that it is as small as possible, as few as you can, by restricting its new advertisements on the WhatsApp updates tab, said it, said Srinivasan. User status updates are also calling for personal messages and WhatsApp, which will be encrypted.

“We believe that the update tab is the right place for these new opportunities,” Srinivasan said.



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