New data shows mobile usage of Meta Ai for iOS and Android has seen an increase. According to a new analysis from a market intelligence provider Characterthe app’s active users on both platforms jumped to 2.7 million as of October 17, up from about 775,000 just four weeks ago. In addition, installing Meta AI as well, reached 300,000 new downloads per day, compared to 200,000 downloads per day a few weeks ago.
For comparison, the Meta Ai app only had 4,000 downloads last year, on October 17, 2024.
The firm says it hasn’t seen a meaningful correlation in search or ad promotions, but Meta Promotions can run Facebook or Instagram promotions that wouldn’t be captured in the model.
However, there is also another possible explanation for the sharp increase: the launch of Meta’s new vibes in September, which introduced videos made from short ones to the Mai Ai Mobile application.
Meta ai introduce Vibes feed on September 25, which can increase the use of users on iOS and Android, as shown in the graph below.
Recently, Sora Drew Title Video Generator is the app that reached the top of the App Store when users quickly tried new technology. However, Meta AI might be able to bear it from this launch, as well. While Syual says that the data doesn’t prove cause and effect, it includes attention to Sora driving several people to test two people.
Another possibility is that Meta could benefit from Sora’s invite status. That is, those who cannot test the Openai application, may choose an alternative for experimentation. This would be an interesting explanation, as it suggests that Openai’s decision to Gatekeep Sora may have emphasized their rivalry.
TechCrunch events
San Francisco
I’m fat
October 27, 2025
As of October 17, the Meta Ai app has seen a 15.58% increase in daily active users worldwide, while chat, and worry, 7.35%, and 2.29%, respectively.