Top Story explores how Zoran Mamdani’s viral campaign, from his icy plunge into the North Atlantic to his expansive grassroots campaign, is ushering in a new era of participatory politics. “TikTok presents a really powerful opportunity for political actors,” explains Emma Connolly, a political scientist and researcher in politics and digital citizenship at University College London’s Digital Speech Lab. The blurring of entertainment and politics on social media “can make politics resonate with people who might not be as politically engaged.”
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