Kraft Heinz Starting in 2027, artificial dyes will be drawn from their U.S. products and new products will no longer be launched with dyes.
The move comes nearly two months after U.S. health officials say they urge food manufacturers to urge food manufacturers Gradually phased out Based on oil Artificial pigments in the country’s food supply.
Kraft Heinz Almost 90% of its U.S. products are no longer food, drugs and cosmetics, but products that still use dyes will remove them by the end of 2027. FD&C Color is a synthetic additive approved by the U.S. Food and Drug Administration for use in food, drugs and cosmetics.
Kraft Heinz said many of its U.S. products that still use FD&C colors fall into its beverage and dessert category, including some products sold under brands including Crystal Light, Kool Aid, Jell-O, Jell-O and Jet Puffed.
The company said it will use natural colors for the product.
“The vast majority of our products use natural or no colors, and we have been on the go to reduce the use of FD&C colors for the rest of the portfolio,” Kraft Heinz North American President Pedro Navio said in a statement.
Kraft Heinz stripped artificial colors, flavors and preservatives from his macaroni and cheese in 2016 and said he never used artificial dyes in tomato sauce.
The company plans to work with licensees of its brand to encourage them to remove dyes.
Food and Drug Administration Commissioner Marty Makary said in a press conference that the agency will take steps to eliminate synthetic dyes by the end of 2026, largely relying on the voluntary efforts of the food industry.
Health advocates The removal of artificial dyes from food has long been called for, citing mixed studies that show they can cause neurological problems in some children, including ADHD and attention problems. The FDA insists that approved dyes are safe, “a lot of scientific evidence shows that most children have no adverse effects when consuming foods containing color additives.”
The FDA currently allows 36 edible color additives, including 8 synthetic dyes. In January, the agency announced that the dye called Red 3 (for candies, cakes and some medications) – Will be banned By 2027, it causes cancer in lab rats.
Artificial dyes It is widely used in American food. In Canada and Europe, carrying warning labels requires synthetic colors – manufacturers mainly use natural alternatives. Several states, including California and West Virginia, The law has been passed Limit the use of artificial pigments in foods.
According to Sensient Colors, many U.S. food companies are already re-engineering food, one of the world’s largest producers of food dyes and seasonings. Instead of synthetic dyes, food manufacturers can use natural tones made from beets, algae, crushed insects, and pigments made from purple sweet potatoes, radishes and red cabbage.
