The quarterback of the Atlanta Falcons Kirk Cousins has been one of the most prominent faces in the College Football Playoff despite graduating from Michigan State nearly 15 years ago.
Cousins, 37, is front and center at Great Clips new advertising campaign who has been running frequently during games, which earned him a slight ribbing from his wife, Julie.
“My wife said, ‘Boy, your face is all over this college football playoff,'” said a laughing Kirk, who spoke exclusively to Us Weekly on behalf of Great Clips.
Kirk and Julie have been married since June 2014 and share a child Cooper8 i Turner6.
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The Great Clips collaboration was inspired by Kirk’s real-life affinity for the brand, which stood out during season 2 on Netflix The quarterbackwhich was released in July 2025.
During the filming of the docuseries, Kirk said the producers asked him, “What are the things you do on a monthly basis?”
“I said, ‘Well, I always go to Great Clips once every three or four weeks,” Kirk explained. “And whenever I do, I come into the quarterbacks’ room the next day and they’re a little surprised that I go to Great Clips. I don’t have any high quality people coming to my house or anything like that. I said, ‘No, Great Clips is all I need.'”
Kirk added, “One thing led to the next and now I’m all over your College Football Playoff.”
Former NFL quarterback and host of Bachelor Nation Jesse Palmer he also stars in the ad campaign, already a familiar face to Kirk as a part-time viewer of his reality franchise.
“I’ll tune in more for the creepiness factor,” Kirk said. “But I’m almost too uncomfortable and I have to change the channel. If I’m watching, it’s more for the shock factor.”
As for Julie, Kirk talked about her ability to weather the ups and downs of life as the wife of an NFL quarterback.
“She handles it like a champ,” Kirk said. “She’s been by my side every step of the way. She really enjoys being a part of pro football, having a team behind her, to follow, to support. I like being able to have family be a part of it. The Falcons do a great job of allowing your family to be around and be part of the experience.”
He added: “Now we’re looking forward to an off-season where dad comes back into the family. Football is very dominant during the season. I go away every weekend and they only see dad at night. So I’ll be around a lot more now.”
Uncertainty hangs over Kirk’s future in Atlanta as the starting quarterback Michael Penix Jr. is preparing to return from a partially torn ACL at the end of the season.
Kirk started the Falcons’ final seven games of the season in Penix’s absence.
“I’ve learned that usually when I make plans, God laughs,” Kirk said. “I try to keep an open mind. I try to understand that what I think is going to happen is probably the wrong answer. I’m aware that I still love football and I’d love to be around it long term.”
Meanwhile, Kirk and Great Clips have announced the return of their $9.99 haircut coupon nationwide for the 2026 College Football Playoff National Championship. To claim one, fans can visit www.GreatClips.com/Football through January 16, 2026. Fans can go to a local participating Great Clips salon in the United States to redeem the coupon for a great haircut through Friday, January 23.