The late Steve Jobs wore a black turtleneck, Mark Zuckerberg wore a black hoodie, and Bill Gates often wore a sweater over a collared shirt. These billionaire styles are relatively simple and look budget-friendly. But one tech giant is showing off a sleeker and sometimes flashier look.
Nvidia CEO Jensen Huang Almost always worn with a black leather jacket. These are not cheap artificial garments. Many of the leather jackets in his wardrobe cost thousands of dollars each — and he doesn’t shy away from how his fashion choices revolve around his identity.
“You probably know me better as ‘the guy who wears the leather jacket and repeats it three times,'” Huang wrote while hosting an event. Reddit Q&A 2016. It’s truly his signature look, and one he’s proudly featured on the cover of 2016 magazine. time In 2021, he became one of the Persons of the Year.
Fashion experts confirm wealth Huang often wears luxury menswear brand Tom Ford, some of which Each jacket sells for more than $10,000. For example, Huang seems to be wearing Tom Ford motorcycle style black leather jacket At Nvidia’s GTC 2025 keynote.
Fashion experts have different opinions on exactly which Tom Ford jacket he’s wearing, but the possible styles range from about $5,000 to $7,000. During last year’s keynote speech, Huang was seen wearing Lizard embossed Tom Ford jacket It cost nearly $9,000. But this is just a drop in the bucket for Huang, considering his Net worth is $157 billion and Nvidia’s market capitalization More than $4.5 trillion.
“This isn’t his first rodeo. He wears a lot of Tom Ford stuff. They’re expensive,” Reginald fergusonowner and founder of men’s fashion consultancy New York Fashion Geek,Tell wealth. “He found his own path and stuck to it. I doubt he had a motorcycle out there. The black jacket matched his gray hair.”
Why is Jen-Hsun Huang wearing a black leather jacket?
Huang also admitted in an interview interview and HP His fashion choices did not come from his own inspiration. “I’m happy that my wife and daughter dress me,” Huang said, adding that he doesn’t like wear a watch— unlike some of his millionaire and billionaire peers — because he prefers to live in the present. Huang’s spokesman previously said new york times Huang has been wearing a black leather jacket for “at least 20 years.”
Getty Images—Artur Widak/NurPhoto
While a black leather jacket may be a wardrobe staple, Huang isn’t afraid to have a little fun with his fashion choices. He’s also recently been spotted wearing “bolder, more sophisticated designs,” such as crocodile or lizard-embossed leather jackets, Zhai Weiweiowner of New York-based luxury sustainable fashion brand fast,Tell wealth. However, Huang opted for a more low-key style Dunhill In culturally conservative environments such as Taiwan, she added.
Some social media users have tried to tie the price of Huang’s leather jacket to Nvidia’s stock performance, but the trend is difficult to prove.
“The price of Jen-Hsun Huang’s leather jacket during CES: $8,990. NVIDIA stock price during CES 2025: $149.43. The price of Jen-Hsun Huang’s leather jacket during GTC 2025: $6,990 NVIDIA stock price during #GTC 2025: $115.43,” one user release last year. “Inventory is down 23%, jackets are down 23%. Coincidence? I don’t think so.”
Nvidia declined to comment on Huang’s fashion choices and whether there is a correlation between the cost of his jacket and Nvidia’s stock performance.
Why Tech Execs Create Iconic Looks
Executives from large companies such as Nvidia, appleand Microsoft Zhai said they are all busy, so creating a signature look can help relieve decision fatigue.
Wearing all black or the same outfit makes decision-making easier, she said, adding that having a consistent signature style becomes an extension of an executive’s personal brand.
Getty Images—Justin Sullivan
“We see them stepping out of their comfort zones — Jeff Bezos is a great example,” Zhai said. “Even Zuckerberg is changing his image from a nerdy, ‘do-gooder’ image to something cooler.”
Ferguson said that while many tech executives don’t have a signature look, Jobs chose a black turtleneck from Issey Miyake because he was designing a uniform and didn’t want to think too much about what he was wearing. Ferguson called Zuckerberg’s choice to wear only a black hoodie “lazy,” but that he “has evolved (and) definitely has a stylist now.”
Overall, tech executives’ clothing choices speak volumes.
“It’s the revenge of the nerds,” Ferguson said. “They’re trying to fly.”
A version of this story appeared on Fortune.com on March 23, 2025.