How Kentucky Bourbon from boom to bust

As Americans as Apple Pie, Kentucky Bourbon has progressed after the final recession. But while the economy quits post-pandemic – and with many trading wars on the horizon – the market can dry.

Although the whiskey, tradition of corn and elderly of charred oak barrels, there are factors made by an iconic piece of the 18th century, this is not an iconic part of a “different product in the United States”.

But drinking trends come and walk, and at the end of the 20th century, Bourbon is considered an older way.

“How often do you see these kinds of generations in which people do not want to drink what their parents drink,” says the triumph of the IWSR, who collects the mossrow of the IWSR, which collects the IWAGWAGE to analyze industry.

Then, to return to the world from recession in 2008, drinkers seem to be re-learned in this classic spirit, for some different reasons.

For beginners, the price point is good, making it attractive for tags talk to buying and participating in cocktails and for young drinking samples. Then, in 2013, a law passed by Kentucky is easier for companies to buy and reconcile vintage bottles, which opened a stiff collect market. Add to the middro rise of nostalgia stated like people who raise, and Bourbon due to a perfect Renaissance.

Bourbon sale has grown 7% around the world between 2011-2020, with more than three times the decades before, according to the industry’s data in the industry.

Soon, some bourbon distillers have become Quasi celebrations, and people start buying bourbon bottles not to drink, but as an investment.

“Everyone is crazy about the Bourbon market, and treats like a commodity, like a stock,” Robin Wynne, Canada, is remembering a tag manager for about 25 years.

“People go as a prospector, to flip the bottles for two to three times the value.”

But like most bubbles in the market, it’s a crumpled. Tandememic’s Lockdowns Lockdowns Bar Sales, and inflation has made several Bourbon images of less expensive options – or not yet drinks everything. Between Gen-Z, many 20-somethings less drink than their parents and parents of their age.

Those factors have contributed to the reduction in alcohol, with bourbon sales specifically up to 2% between 2021-2024, according to ISWR data.

President Donald Trump’s global tariffs is the last straw. The EU announces the retaliated tariffs against us, including Kentucky Bourbon and California wine, even if the implement is delayed in six months.

Meanwhile, most Canadian provinces stop importing alcohol alcohol drinks in revenge. Country accounts for about 10% of the $ 9bn of Kentucky (£ 6.7bn) whiskey and bourbon business.

“That is worse than a tariff, because it literally takes your sales, fully removes our products from the Canadian areas that express their plan to buy our booze.

Trump says the tariffs will raise American-made businesses.

But Republican Senator Senator Rand Paul, representing Kentucky, said the tariffs could harm local businesses and consumers in his home condition.

“Well, tariffs are taxes, and if you put a tax on a business, it’s always passed as a cost.”

These economic pressures have created a growing list of casualties.

Alageo in Alageo Alageo, reporting that BULLEIT, a Kentucky Distillery makes Bourbon, Rye and Whiskey, where it is 7.3% this fiscal year.

The wild Turkey – a Kentucky Bourbon owned by Campari – sales fall by 8.1% in the last six months.

While large, international brands can endure the storm, the sale to hit a growing list of casualties.

In July, LMD holders filed for chapter 11 bankruptcy – only one month after Luca Mariano Distillery in Danville, Kentucky.

This spring, the Garrard County Distilling comes in receipt.

And in January, Jack Daniel’s parents closed a crop making barrel in Kentucky.

The bottom of the barrel has not been reached, Mr Lodewijks warned.

“I want to surprise without more bankruptcy and more companionship,” he said.

In part, Bourbon becomes a victim of one’s own success – the rise of bourbon sale, and the growth of the premium market, helped many small distilleries. Since Bourbbon should age guns for many years, what is in the market today forecast a few years ago, which means having prices at the moment.

But while these economic situations are violent, Mr. Lodewijks said historically show what difficult times are able to change. Scotch whiskey used to simply simple, a mixture of middle roads. But if the sale refuses the second part of the 20th century, distillers began to grow old in their excess bottles, helping to make the market we are currently for premium, old scotch whiskeys.

In Canada, where bourbon imports slow down a trick, local distilleries start to experiment with bourbon making ways with a similar taste.

“War of Tariff has done positive for the business of Canadian spirits,” Mr. Wynne said.

“We have a lot of grains to make these whiskeys without relying on states.”