On Monday, Clipbookan ai-powered platform that helps companies monitor media coverage, announced a co-led $3 million led by Mark Cuba, public venture, and carpenter capital.
The deal came about because Clipbook founder Adam Joseph took the long gun with a cold email that he never thought anyone would read, he told techcrunch.
Joseph’s ClipBook is launching in 2023 and bootstrapping it into a million-dollar annual run, he said. At that time, about a year ago, he felt ready to find an investor.
“I literally made a list of the top five media investors in the world,” Yusuf recalls. Their product uses AI to help companies track what the world and their competitors are saying in the press, across podcasts and social media. So they want Investors who know what the scene is.
Mark Kuba, who has founded a media network, starred in the “shark shark” tank, the book he wrote, produced and interviewed regularly on TV, is at the top of Yusuf’s list.
Become, One evening in late 2024, Yusuf drank a beer for courage and sent a one-page investment pitch via cold email to everyone on his list. No warm intro.
Kubu, that’s all. Turns out, as busy and obsessed with pitches as he was, Kuba was still scanning his own email. They are always looking for the next deal. “I have literally invested millions of dollars from email, and many of them paid, to be a unicorn,” said Kuba, “said Kuba, that Nimbrunch is about clipbooks.
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But before Kubu Pintonan opened to check the book, he put it to Yusuf through a test. The first email response “was 20 of the most exciting questions we could ask,” Yusuf recalls.
Cuban admits that he is famous from “shark tank.”
“When I start peppering, he’s going to be angry, right? He’s going to be angry or he’s angry at a certain level,” Cuban said. “That’s his baby. He doesn’t like to be asked, does he? But Adam was like, Bam, Bam, Bam, Bam, Bam.”
After answering each question to Cuba’s satisfaction, the millionaire then asked Yusuf to prove the product by producing a report for the Cuban baby: CostPlus MedicinesSee rank-. It is an online pharmacy and the benefit of the company established in 2022 is that the price of the drug can be done with a cost of 15%.
“I know what a pain in the ass it is to do research for PR and for marketing, and to learn about the company (to find out what your company is talking about),” Cuban said.
Not that the clipbook does not have competitors that also do this work. Sprinkler among the most well-known, but others are included Social Sprout, Emplify, HootSuite, and more.
Yoseph says that clipbook is different because it is built from the ground up with native AI. This means not only scanning for keywords, but understanding the context of how the sentence is used. You know that media references to “cost” and “drugs” are not the same as finding costplus drugs. It knows the difference between someone named “Adam Joseph” and the one who is the founder of Clipbook.
Being AI Native (not something you can’t launch) He built this product after doing pre-work for the Boston Consulting Group and becoming the first to experience the pain of digital media research, he says.
Joseph quickly produced a report for Cuba that “nailed” the relevant, Curi said. They were really surprised when they had nothing to do with the podcast they didn’t know about the apotmacy benefits service.
After several days of negotiations, Cuba agreed to send Joseph. The first part of the seed closed in early 2025 and other investors piled in a few months later.
Joseph declined to share Arr’s updated figures with TechCrunch since the seed closed — other than to say the company has grown to millions. But the company now counts 200 companies as customers, including Weber Shandwick and its old employer, a Boston consulting group, he said.