G9 founder Amy Griffin tells the story of her most personal trauma. It strengthens all the relationships in her life


Good morning! New York Gov. Kathy Hochul will talk to Trump, Duchess of Sussex Meghan, and has a new podcast where Amy Griffin discovers the power of vulnerability. have a good weekend.

– Tell her story. About five years ago, Amy Griffin began to remember. Through the combination of diary and MDMA therapy, long-standing trauma – inhibitory memory of childhood sexual assault – emerges from the end. Here is the story Griffin shared in her new book Telljust rated as the latest Oprah’s Book Club Draft.

In the memoir, Griffin recalls the perfect version of her life growing up in Texas, then smashes the photo with those memories, then rereads the narrative and reevaluates everything. In Griffin, she has only a few years to run her own company, G9 Ventures, after a period of endless attacks of memories. G9 supports brands created by women Bumblebee,,,,, Saie,,,,, Bobbyand Midi.

However, when she remembered the experience herself and then began telling others, she found that doing so could enhance her relationships in various areas of her life, including those emerging throughout her career. (Before G9, Griffin said she “choosed” and she raised four children with her husband, hedge foundation founder John Griffin.) “I realized that once I was honest with myself for the first time, I could go and be honest with others—the women of my life, my children, my family, my husband, she said. “Everything in my life will be better when I’m vulnerable.” There is a power of vulnerability that changes my relationships. ”

Amy Griffin talks about Tell on stage with Mariska Hargitay in New York City on March 11, 2025. (Photo taken by Bryan Bedder/Getty Images for Amy Griffin)

During those most intense months, Griffin recalled “I could barely get up in the last few days, and when I tried to go to amplify my work, I said on my face, ‘Yes,’ Yes, I’m helping other people, I’m answering this call to build a business and create value for women, but I barely wear anything.”

Once she no longer tries to hide things about others or her own, it changes the way she builds relationships with the founders in her portfolio. Now that she knows who that self is, she can help them as a “full self”. She wasn’t afraid that it was a big problem. And she is not afraid of having difficult conversations anymore. “I’m confident now about the idea that this will all be resolved,” she said. “When someone panics about the money, or they don’t grow at the rate they should be, we just have a very honest conversation and we know.”

She finds the connection between her work as an investor (here she is passionate about branding and creativity) and tells such a personal story. “Building a brand is something I love to do – it’s not a brand, but I want to tell my own story and be honest with my truth,” she said.

Griffin said she searched for “humility” among the founders. From Sara Blakely in Spanx to Whitney Wolfe Herd in Bumble to Cassandra Thurswell in Kitsch, to Reese Witherspoon and Witherspoon and Witherspoon and Gwyneth Paltrow.

Her biggest gain, however, applies to her close-knit circles. “You never know what’s going on in someone’s life,” she said. “Always make someone the most generous belief in the one they’ve experienced.”

Emma Hinchliffe
Emma.Hinchliffe@fortune.com

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This story was originally fortune.com



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