Erin Andrews‘viral fur coat it went from marginal to exhausted.
The 47-year-old NFL reporter pulled off the flamboyant look during the NFC Wild Card Playoff game the San Francisco 49ers and the Philadelphia Eagles on Sunday, January 11, prompting a flurry of reactions from fans online as the high-value item flew off the shelves.
Before his appearance, the $950 FOX JACKET by AUTER in Sand Noir, a palette of cream and black, was the only color not available. Andrews’ appearance in the Smoke Noir piece, a bold palette of smoke and black, may mean the piece will be on the waiting list a little longer. Sizes range from XS to L.
The coat certainly lived up to its online description, which calls it “a refined statement piece in plush faux fur, defined by a sculptural oversized shawl collar.”
“Warm yet lightweight, this jacket wraps gently around the frame in a relaxed, enveloping shape. The plush texture adds depth and structure while maintaining fluid movement.”
It also features a mid-length silhouette, a fully lined interior and a discreet fabric-wrapped hook and eye closure.
Andrews reposted a photo of herself on the sidelines via Instagram Stories, tagging the clothing brand, stylist Daniela Viviana Romero as well as celebrity makeup and hair guru Denise Madrigal.
Romero also tagged fashion stylist Rob Zangardiby sharing a follow-up post. “Buy the gray version here!!” he wrote next to a link.
Zangardi founded the luxury outerwear brand AUTER “from two decades of experience dressing some of the world’s most visible figures”.

Erin Andrews.
Getty“The collection spans sculptural wool coats, technical outerwear, sheepskin and animal-free furs, each conceived with a future heritage sensibility,” according to the brand’s website. “A recurring signature runs throughout: the matching hat, designed not as an accessory but as a natural extension of the silhouette.”
Andrews ended up stealing the show with her glamorous look, which kept her warm and cozy at Lincoln Financial Field in Philadelphia. Shortly after the sportscaster appeared on screen, many fans took to social media to chime in.
“I would kill for this coat. I can’t focus on what Erin Andrews is saying because I’m fascinated by her coat,” one social media user posted via X. “I couldn’t care less about this game. I just want Erin Andrews’ coat,” wrote another. “Erin Andrews’ coat is a paid actor! Woooooo,” said a third, while a fourth agreed: “Erin Andrews wore a MF COAT BABY!”
“Erin Andrews is a limo, she flies a jet…” commented another person as the conversation continued. Getting a lot of likes was a post commenting: “Erin Andrews wore this knowing full well it would become a meme.”
During the game, Tom Brady shared his analysis of the windy weather from the FOX Sports booth. “If the point of the ball is up, any wind friction will cause the ball to lift up,” he said. “So as a quarterback, you don’t really like that underhand U throw, because naturally it’s going to point the tip of the ball up. You like more of a ‘C’ or a reverse, a reverse ‘C’. That’s how you control the point of the ball.”
The retired NFL legendThe 48-year-old added: “In these windy conditions, you can’t be under the ball.”


