Good morning. At their best, Super Bowl ads often capture something about the zeitgeist, spark conversation Or amplify the trend. Airbnb 2017 Advertisement NFL shocked by Trump’s ‘Muslim’ travel ban anti-racist advertising The 2021 ad builds on the momentum of Black Lives Matter, while last year’s Carl’s Jr ad Alex Earle in bikini be praised some experts As an “anti-woke.”
Some people call this year healthy bowl. Oikos is Boost proteinRaisin Bran has an ad gut health Liquid Death, a collaboration with William Shatner, promotes hydration. Pepsi is promoting its probiotic sodas and zero-calorie products while also producing snacks cheaper and healthier. But the hottest one will be the GLP-1 weight loss drug.
Zachariah Reitano wants Americans to embrace GLP-1 as a lifelong health tool. The CEO of telemedicine company Ro is running his company first super bowl adin which tennis star Serena Williams talks about how GLP-1 improved her mobility, cholesterol, blood sugar levels and weight. “People keep hearing about weight loss ingredients, but we want to tell more than 100 million people that these products can do that and have many more benefits for your basic health,” Reitano told me.
He is not alone. GLP-1 is known as “The first true longevity medicine,”one transformative force In health care, now available in pill form and costing as little as $149 per month without insurance, the focus is shifting from promoting weight loss to being the basis of a lifestyle plan. drug manufacturer Novo Nordisk and Eli Lilly and Company Campaigns are also planned during and around the Super Bowl to address the stigma surrounding obesity medications.
These efforts may stimulate More versatile Amount of GLP-1, accounting for More than 10% Last year’s annual health care claims from U.S. employers, created cost crisis. Despite the introduction of cheaper drugs, states including California and Pennsylvania last month stopped Medicaid coverage of GLP-1 weight-loss drugs, and insurance companies have imposed restrictions.
GLP-1 providers are ready for battle. Ro’s rival Hims & Hers views GLP-1 as a right, not just a remedy. Last year, the company ran a Super Bowl ad accusing drugmakers of price-gauging coveted drugs. This year, the telemedicine company is targeting billionaires with this message: “Rich people live longer“.
Reitano of Luo also caught wind of the revolution. “The United States is such a paradox: Innovation and achievement are at their peak in many areas, but routine and preventive care can be cumbersome or difficult to access,” he said. “GLP-1 is forcing an incredible rewiring of the health care system… This bull is in the china shop of the incentive structure of our health care system.” But first, he argued, “we have to remove the stigma of using them.”
Contact CEO Daily via Diane Brady: dianebrady@fortune.com
top leadership news
PayPal names new CEO…
PayPal named HP CEO Enrique Lores is the next CEO, succeeding Alex Chriss, who has failed to stem an 80% plunge in stock prices over the past five years. “The pace of change and execution was not consistent with the board’s expectations,” the company said in a statement.
…and so does Disney
disney Announce The company’s theme parks chief Josh D’Amaro will succeed Bob Iger as the company’s CEO. He will receive about $45 million in first-year compensation, including a one-time bonus of $9.7 million for his promotion from park director to CEO.
Victoria’s Secret’s turnaround
Led by retail veteran Hillary Super, Victoria’s Secret is returning to its fun and sexy brand image after the controversies of the 2010s. CEO Tell wealth She first viewed the job as “the biggest transformational opportunity in retail.”
market
S&P 500 Index Futures It was down 0.05% this morning. It closed down 0.84% on the previous trading day. Stoxx Europe 600 Index It fell 0.24% in early trading. British FTSE 100 It rose 0.62% in early trading. Japanese Nikkei 225 Index down 0.78%. Chinese CSI 300 up 0.83%. South Korea Korea Composite Index up 1.57%. Indian nifty 50 up 0.24%. Bitcoin The price is $76,000.
Around the water dispenser
Elon Musk-owned startup refuses to testify at hearing, Nevada lawmakers blast Boring Company for safety and environmental violations by Jessica Matthews
Levi Strauss heir Daniel Lurie helped attract Super Bowl champions during construction of Levi’s Stadium. Now he’s mayor with a $440 million windfall Author: Jacqueline Muniz
Amazon AWS CEO Matt Garman opposes Elon Musk’s space data center plan Author: Alexei Oreskovitch
Bank of America says Oracle addresses “key risks heading into 2026,” but the market isn’t buying it Author: Nick Lichtenberg and Eva Roitberg
‘Immigration is subsidizing the U.S. government’: How undocumented immigrants are helping cut the deficit by $14.5 trillion over 3 years by Sasha Rogberg
CEO Daily is compiled and edited by Joey Abrams, Claire Zillman and Lee Clifford.