Chinese “blind box” was addicted to addiction – but it’s not a POP MART

Beijing may warn the “blind box” toys, but experts are rates Pop Mart International – The company behind the labuu dolls remains one of the hot consumers in China this year.

Within Editorial On June 20, the population of China’s public media people sells his fingers and trademarks for children under eight years, such as checking the age of buyers and checks the age of the parent on online transactions.

Peking-headquartered pupin-headquartered POP-headquartered enterprises for young children to apply to young cards and “secret cards” and “secret cards”, pop assistance. The company often sells dolls to buyers in a blind box, which does not know what it is inside it’s up to it.

Another, POP Mart prices noted at 12.1% of June 20, 2023, from the end of 2023, and over 600% of its shares in the last 12 months.

Since then, its reserves have come somewhere, so it is approaching high-level high at all times.

The state media comments about blind boxes remind you of the rules of Beijing’s video games in recent years Close the gaming dependence and entertainment purchases of minors.

These juveniles, these long-term minors can play video games, as part of the expansion of the sector Wipe off billions of dollars in Value from those who did not get the games of China.

“The scope of influence of Chinese politicians (business) compared to” Alfredo Montufar-Hel “,” Alfredo Montufar-Hel, Alfredo Montufar-Hel, Senior Consultant of the Chinese Center, SeSing Tanks.

According to experts, according to experts, the fears of normative stairs are more consumer in genriums and millenniums, as the main consumer demographic of popping out of the millennium.

Pop Mart exceeds the regulator mainly because it is designed for very good adults, because it has a very good buyer, Montufar-Helu.

Local peers aimed at minors “strongly impact,” said Jeff Chang, a crew expert, in the morning.

There is another factor that you can train regulatory effect on POP MART. This is the time that in foreign trade, especially in Southeast Asia, said Zhan. In the next 10 years, the share of its Chinese income decreased by about 30%, he predicted. Pop Mart’s Foreign sales In 2024, the company exceeded its total sale in 2021.

Pop Mart accounts for 61% of the tissue from Kazakhstan in 2024, according to Kazakhstan. Annual reportIt is mainly invested in the rest of Southeast Asia and East Asia, as well as Hong Kong, Macau and Taiwan.

His sale in North America last year increased by more than 550% last year, and the company has 90 Physical stores and vending machines Spots in the United States.

HSBC Bank expects POP MART to be produced in 2024 by “Labubu 3.0” from Labubu 3.0 and April 2024 and “Labubu 3.0” and April. This figure is more than half of this year in 2024 to 39% in 2024.

This is based only on the company last year, when the income is more than 13.04 billion yuan, due to expensive meteorological growth, and the income has risen about three times.

The fastest growing popularity of Ubyi-lovely toys consume thin in the country, most of which is exposed to economic downturn.

Small Chinese consumers want to create a toy collection for the meaning of “exclusive” meaning “exclusive”, which said “Montufar-Helu”, because “special editions” so that you can meet the “special edition”.

Pop Mart sells blind toys from yuan to 5999 yuan. Collectors often spend hundreds or thousands of yuan and rare models can get Six figurances amounts Secondly, the interpretations of the state media “blind box” remind you of Beijing’s rules about video games about hand auctions.

“The thought of blind boxes is unknown, uncertainty. There is some interest in what someone is. When these people buy blind boxes, senior clinical psychologist in Singapore boxes.

“When this uncertainty is resolved,” he said, “(ie),” (ie,), “(ie, like a fun, amazing and pleasure, comes with some positive emotions. These people will take part in why. “

Sharing others with their experience in social networks, as well as shares rockets in social media, as it satisfies the need for human social relations, the psychologist said.

But even if Labba Frenzy is not a sign of slowing, Pop Mast has been faced with other difficulties that can still meet its pulses.

“The main IPS of Pop Mart, such as Labu”, is not guaranteed to be popular, now in the last two years, “for the last two years”, and now it is popular.

Other risks include a disability of the company’s burden, which can sell real consumers from the market, which may receive raw experts, according to HSBC experts.

Pop Mart rarely apologized Last month was due to delivery delivery after order after the order, consumers complain that they have not received orders several times on the Internet.

Counterfeit toys can rest pop prestige of poppers at home and abroad, despite the efforts of government’s exports to government exports.

Customs, one of the most ports of the country in the port of Ningbo, more than a million In the first six months of this year, fake labbbu dolls, intellectual property and smuggling issues.

To save your brand new, you got a page from POP Mart Disney Playbook, expanding its IP portfolio, double when launching Floating storesa Film studio and a Title park.

Pop Mart’s founder Bath Ning has been trying to turn the company once “Chinese Disney”.

But these initiatives do not want to be cheaper.

“The animation requires strong conversations, which requires a strong group of stories,” said Echo Gong, an independent Shanghai retail consultant. According to him, it requires a completely different skill and great investments that manage the topic park, as well as to sell toys.

– CNBC’s eveline Cheng contributed to this event.