ChatGPT mobile application growth ApptopiaSee rank-. The forecast shows that new user adoption, measured as the percentage change in new global downloads, slowed after April.
Firms look at daily active user usage and find that the numbers have started to drop in the last month or so.
Although October is only half over, the company said it will be down 8.1% in terms of month-on-month percentage change in global downloads.
To be clear, this appears in Downloads Growthnot total Download. In terms of the number of new installs, the Chatgpt mobile app is still doing well, with millions of downloads per day.
However, seeing download growth stall may suggest that the overall pace of growth is slowing. In the case of chatgpt, increased competition and changing characteristics of AI models can be blamed.
Diving deeper, other metrics show the average daily time in the US, specifically, has dropped 22.5% since July, and the average session in the US is also down 20.7%.
This shows that US users spend less time on the Chatgpt app and open it several times a day. User Churn in the US has also decreased and stabilized over this period, which suggests that apps are now able to retain core users and see fewer people experimenting and then abandoning the app.
Openai did not respond to requests for comment.
Beyond just reaching the top, there are other factors that may play a role here. That includes not only the competition from Gemini Google, but also the change of users after the April update designed for make the AI chatbot model less sycophanticSee rank-. This continues with August release of GPT-5which he said Lessalso.
However, the rectopians noted that Chatgpt’s current average time per day and the average daily Dau trending down before the competitor, Gemini, which shot to the top of the charts in September thanks to Release of Google’s new AI image model, Nano Banana.
So while Gemini’s growth may have influenced some of the recent drops in ChatGPT’s core metrics, it doesn’t explain ChatGPT’s core trend, it doesn’t explain the overall trend, Firma said.
In addition, Apptopia’s berturikan states that only the average time per dau release, but not the average session per day, may suggest to the chatgpt questions. But since both sides are going down, that’s not happening.
However, Apptopia says that you can do the experimental phase with the ChatGP app is over, and it is now part of your daily routine. People can use the app when they need it or remember to use it, compared to the increased use if it is new.
For Openai, this means that the company must invest in app marketing or release new features to increase some of its core metrics again, just like other established mobile apps. It can no longer depend on the new to provide growth.