Bluesky’s social network is tease roadmap for the next year, emphasizing the focus on things like Improving the Algorithmic feed of the Discover app, offering users better recommendations on what to follow, giving the app more of a real-time feel, and more.
At the same time, the company recognizes that it needs to work on the “basics” properly.
Open to the public at early 2024 after an invitation-only period, X and Thread decentralized alternatives have begun to be scaled to pass 42 million usersaccording to the source data directly from the Bluesky API for developers.
Although it is distinguished from the main social media by its custom feed and configurable algorithm, Bluesky has never taken over its competitors in terms of basic features, such as personal accounts, drafts, support for longer videos, etc.
Bluesky’s head of product, Alex Benzer, acknowledged some of these concerns in the new post on the company’s websitewhere he said that “the base must be solid” before Bluesky can expect users to stay around.
The sentence after a usage Calm down at Bluesky, which is experiencing a 40% year-over-year decline in daily active users from October 2025, according to data from market intelligence provider Similarweb, as reported by Forbes.
In addition to supporting the draft, Benzer said that app composers need to handle media better, because three-minute videos are not enough, and videos need to be uploaded faster. Additionally, they wish Bluesky would support posting more than four photos at a time, and think threads would be easier to create as well.
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The need for a personal account is not resolved, but it will take longer to understand, Bluesky previously explained. At plan it is for the underlying protocol, the AT Protocol (or AT Proto for short), for finally support personal accounts. But this will not come anytime soon.
Benzer also pointed to improvements to the app’s Discover feed, which can add topic tags as a way to direct people to posts related to their interests. “Who to follow” suggestions will also be added, as finding quality connections can improve the overall user experience.
Benzer believes that Bluesky should have a “real” feel, whether it’s an event like sports, or an interesting political moment like an election. The company is building curation tools for teams to provide quality and timely custom feeds during live events, he said. The team is exploring other new features in the feed that will make the feed “less like just scrolling through posts and more like hanging out,” Benzer said. (What that means, we’re not sure!)
In terms of developing the overall ecosystem, which the community refers to as “Atmosphere,” the company will seek to improve interoperability with other applications that are also built on the underlying AT Protocol.
For example, if you live on Twitch or Streamplaceother apps powered by AT Protocol, you will see the LIVE badge appear on your profile photo on Bluesky.
Benzer said more integrations like this are coming “soon.”
While Bluesky has succeeded in increasing users, the actual usage of Bluesky is ebb and flow, with frequent spikes changes in X or moment of political tension. Meanwhile, Meta’s Threads has become the closest competitor to X. New third-party data shows that The current thread exceeds X in everyday mobile users, although X is still on the desktop web front.
The main advantage of Utas is that it is supported by the resources of the tech giant, allowing heavy cross-promotion, easier onboarding, and a lot of resources. As a result, Threads has been delivering new features at a rapid pace over the past year, including things like interest based community, a better filter, DMs, long textand missing post. This helps differentiate it from X and gain traction among users, including those who want a network that favors creator content over politics, which Threads has done. deprioritization up until a year ago.