Asap rock He is bringing a new gap to Ray-Ban, as the iconic brand announced that he touched the rapper and fashion businessman to be his first creative director through a shared press statement on Friday 21st of February.
Eagle’s eyes fashion fans may have seen the news arrived, like Rocky, 36, wore nothing but Ray-Ban sunglasses and sunglasses Absolute on Tuesday 18th February. (Rocky had previously been charged with a firearm assault on Los Angeles, California, from a shot incident in 2021.)
Rocky will give things with the Blacked Out collection, a redesign of mega icons with golden details and ultra-blacks, which, according to a statement, is expected to be published in April 2025.
Rocky’s relationship with Ray-Ban is running, as the multi-hyphew designer has been resorting to the mark for years, both in real life and even on the court. When Rocky made his debut at the Men’s Paris Fashion Week in 2024, he presented his first Awge collection at the Maisons Hôtel, and many of the models also encountered an elegant and elegant Olympic -style glasses.
The Dutch images/Bauer-Griffin/GC in the last appearance in a Los Angeles court on Tuesday, February 18, Asap Rocky, with his partner Rihanna next to her, was acquitted, both in consciously coordinating. When the rapper “l $ d” was not guilty of assault, the couple celebrated a modern acquisition of power that seemed to suggest (…)
As Leonardo Maria del VecchioThe president of Ray-Ban said in a statement on Friday: “For almost 80 years, the brand has been on the face of the most emblematic musicians, artists, actors and heroes.
Del Vecchio also described Rocky as “a visionary artist and creator” with the ability to push the boundaries of the various worlds he explores “, which perfectly” aligns with Ray-Ban DNA “.
In fact, Rocky is familiar with the story of Ray-Ban for decades, during which he has shown a fierce commitment to reimaginar even his most historical and recognizable silhouettes, such as the Wayfarers, although they still look like a degree of towing and timeless in the eyes of the consumer eyes.
Offer more The Rock’s The Right Man for the Job, the creative director himself said: “I have always admired Ray-Ban’s ability to stay true to his roots while constantly evolving. I’m excited to be part of the heritage Strong and develop the following chapter for an iconic brand like Ray-Ban. “
Their participation will extend beyond the glasses to lead campaigns and redesign shops to incorporate music, fashion and arts, allowing Us See Ray-Ban’s world from Rocky’s elegant perspective. Even through “ultra-blacks” lenses, the future of the brand has a brilliant appearance.
