Apple’s long-awaited Siri update could turn the smart assistant into a chatbot more akin to ChatGPT, according to a report from Bloomberg’s Mark Gurman. The source said that the Siri chatbot, which will be integrated into iOS 27, could be the focal point of Apple’s WWDC presentation in June.
The Siri chatbot, codenamed “Campos,” will work with both voice and text input. Apple senior vice president Craig Federighi has before stating he doesn’t want Siri to be a chatbot, and even more, he wants Apple’s AI options to be “integrated so they can reach you whenever you need them.” But it appears that the game plan has changed amid increasing pressure from the success of other companies’ AI chatbots.
Apple can also feel the potential threat due to OpenAI planning to enter the hardware boardled by none other than former Apple design chief Jony Ive.
It’s no secret that Apple is lagging behind in the AI race. Company delays launch”more personal Siri“Many times and spent the last year shopping around for AI partners, testing competing technologies like OpenAI and Anthropic for potential deals. In the end, Apple chose Gemini from Google is an AI partner, which the two tech giants confirmed earlier this month.