- RV manufacturers believe that stock prices do not fully reflect the true value of the Fortune 500 companies CEO Bob Martin said the move is our ability to generate cash even in a tougher market” and authorized the purchase of stocks.
Thor Industry In the context of an ongoing industry downturn, stocks will be repurchased to express their vision. Stock markets have not correctly evaluated the world’s largest entertainment car manufacturer.
Tuesday, the company explain Its board of directors authorizes a plan to purchase up to $400 million worth of stock in the next 25 months expiring at the end of July 2027. The move comes amid a noticeable underperform compared to the broader stock market, with Thor Industries down 9% since the beginning of the year while earning 3.7% in the S&P 500 Benchmark Index.
CEO Bob Martin said the decision reflects its commitment to increase shareholder value and its financial discipline.
“Our ability to buy back this stock proves our ability to generate cash even in a tougher market,” Martin said in a statement.
Thor predicts wholesale RV cargo volumes in the industry are between 320,400 and 337,000, which could mean the decline of 333,733 seat towable and motorized vehicles achieved last year. Currently, the company expects little relief to be released in 2026, when customers begin to feel the tariffs more acutely.
Steel and aluminum tariff ligation
Compared with soft demand, the RV market has fallen into too much inventory. Steel and aluminum tariffs are higher; and warranty costs arising from manufacturing quality issues cover This week Wall Street Journal.
Competitor Winnebago Industries on Wednesday Cut financial guidance In the second quarter, its revenue forecast was further revised, but more importantly, it cut its full-year profit target.
It initially saw earnings per share of $2.40 to $3.90, even the most recent forecast of $2.10-3.10, and now expects EPS to be just $0.50-1.00 in the fiscal year in August.
Thor Industries was founded in 1980 when two entrepreneurs acquired Airstream, a manufacturer of Towable Trailers, most popular with its unique bullet shape and polished aluminum body, and was popular in the aesthetics of the 50s. Through a series of domestic and cross-border acquisitions, the company has risen to the world’s largest RV manufacturer.
“As we look forward to, we will continue to be a buyer of our stock as long as its price is disconnected from our long-term value proposition, highlighting our confidence in the strength of the company and the potential for future growth,” said CEO Martin.
