If you look back on the first and original in 10 years Amazon Prime Day sales event, you can squint and view the outline of this year’s discount shopping event.
However, some details and many external environments have changed dramatically since then.
this The 2025 Prime Day version is a four-day long-term event Starting from the two days in 2024, this is a one-day extramarital affair at the first event in 2015.
Like many companies today, independent Amazon sellers, accounting for 60% of Amazon saleswith the dilemma of how to deal with ongoing U.S. tariff chaos and how or should not affect its Golden Day strategy.
While talking to it wealththe seller conveys two main strategies. Some people will normally discount to drive top sales, which will increase cash flow and improve Amazon rankings. Others plan to play their security safely under tariffs and profit-profit pressure, but know they have the potential to fail with losing competitors due to increasing sales.
Some sellers stocked up early in the year, expecting tariff increases to lower prices as usual, hoping to get sales growth on Golden Day, while others would rather hold their low-priced inventory and sell them to more profits at full price. What could worsen tariff fees.
There is also a new calculus for Amazon customers. Before future tariff pressures may cause price inflation, some people will wonder if it is the right time to go (perhaps early shopping when you go back to school). President Trump said most “reciprocity” tariffs will now take effect in August instead of this month. This is the latest curve ball that American businesses are waiting for and hope, and hope to obtain a certain degree of stability and predictability.
Other major customers may wait for searching for deals or attending shopping entirely. Companies that manage Amazon’s brand sales Crocodile For example, Apple owns beats say that in the first four hours, Golden Day sales fell 14% year-on-year, According to Bloomberg. Of course, consumer demand may be more distributed during the four-day prime time period and the two-day event last year.
Then there is the AI equation. On Amazon’s own website and apps, consumers can use Amazon’s Rufus Shopping Assistant to compare transaction prices to product prices in the past 30 or 90 days. But Amazon doesn’t seem to push the assistant in a more aggressive way than usual. That said, more and more people are studying transactions through generated AI chatbots and assistants like Chatgpt and confusion. Adobe It has said it expects network traffic from generating AI sources to grow by more than 3,000% year-on-year on this golden day.
Overall, Adobe is still predicting that Amazon and Beyond’s online sales will be running discount promotions online the same week as Prime Day – over the same July 8-July 11 timeframe, last year will be up more than 28% from last year. This is a significant sales bump for the U.S. e-commerce industry, which typically grows less than 10%.
But with so much uncertainty about consumer brands and now consumer spending, Prime Day 2025 feels like the most unpredictable golden day ever.
