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The multibillion-dollar advertising model that underpins the Internet’s economy may “disintegrate” due to the rise of artificial intelligence, according to the inventor of the World Wide Web.
Speaking at the Future of AI Summit in London on Wednesday, Sir Te Berners-Lee warned that people with people drink the Internet.
“If the Web pages are all read by LLMS, then people query the data and LLM just produces the results on the web,” he said.
This system threatens to collapse the decades-old advertising model that has seen the likes of Google and Meta become multitrillion-dollar ad networks.
Google’s dominance of Online Search is now at risk for the first time in a generation since OpuAi released chatgpt in late 2022.
Google responded by launching “Ai mode” in the Search Bar, Browser and Apps, which allows users to ask questions of previous users from online advertising.
“A lot of the web relies on advertising,” Berners-Lee added. “Advertising relies on people actually reading web pages.
The father of the World Wide Web, who hopes Ouch Allow society to maintain a “RESET BUTTONS” ON THE INTERNET, recognizing that some people are driven “crazy” by concerns that “listen to their every word”.
He added that “we have to replace (the model) with something else.”
Still, however, there are some signs of the web-based ad model collapsing. Last week, Google parent Alphabet Posted a Record $100bn in Quarterly Revenue, with Chief Executive Sundhai Pichai talking about his business demand in the computing arm of its cloud computing arm.
Meta It also reported revenues in the third fiscal quarter of $51.2bn, a 26 percent increase year over year on a constant currency basis. However, the Social Media Group’s price has been hit by investor concern about plans for massive additional spending on AI infrastructure.
Also speaking to the FT Future of AI Summit, Mark Surman, President of the Web Browser Mozilla, said that the search model of the ad “and encourages people not to” encourage people not to waste “.
Surman suggests that this is an opportunity to develop models that “more respect for privacy” and improve “User Agency”.
He added that despite the personalization of chatbots, people do not exclusively want “the loss of choice” and have a “long business time” and have a “long half-life” and have a “long business time” and have a “long half-life” and have a “long business time” and have a “long life time” and have a “long life time and have a” long half-life “and have a” long business time “and there is a” long half-life “and there is a” long time of life and there is a “long half-life” and there is a “long time of life” and there is a “long time of life that” and there is a “Longtime Hold-Life and Overtime the change in some ways”.
John Bruce, chief executive and co-founder of Inrupt with Berners-Lee — which provides software enabling users to control personal data and third-party access — warned that large brands and payment processors “realize that they are at an existential point of time” as they “potentially become subordinate to an LLM”.
He added that the scale of intrusive, targeted advertising is “about to get to a much worse place” because of AI.