Adobe launched its Foundry service that creates AI models specifically for running out

Creative Design Giant Adobe Acquired a product that offers businesses to add AI-specific AI models.

Adobe Adobe launched AI Foundry on Monday, a new offering that allows companies to work with companies to build custom AI models trained on brands and intellectuals.

Horo’s custom model, which can produce text, images, video, and other mediums like 3D scenes, is built on the Adobe Firefly family of AI models. This firefighter model was launched in 2023 and has been trained with licensed data. Adobe Foundry service then a good tone Model for each customer to use intellectual property.

Pricing for Foundry services is based on usage, unlike many other Adobe products.

Hannah Elsakr, vice president of new business AI at Adobe, told Tech Techcrunch The Foundry Service is a natural expansion of the company’s AI products — and customers are asking for more.

“It can pick up a lot of the capabilities that we’ve been working on,” Elsak said. “Enterprise is asking us to come in and advise us, help us, partner with us, be creative partners in our AI revolution.”

Since Adobe launched the Firefly model in 2023, the company has used it to create more than 25 billion assets.

Elsakr says the custom model will help brands work better with their advertising campaigns. Customers can create an ad campaign for a product once and use the Adobe Adobe model to generate similar ads for the same season, language, or format.

“It’s personal,” Elsakr said. “We’ve been talking about personal commerce for a long time, but generative AI and Firefly make it possible to put that brand in the hands of consumers in a way that’s on the road.”

Despite the new tool’s capabilities, Esakr said Adobe isn’t trying to replace human creativity in any way and is simply providing a better version of the tool for content creation.

“Our attitude is that humans are at the center of creativity and cannot be changed,” said Elsak. “We’ve spent decades providing creative narratives that help uplifift narratives, tell stories, your ability to apply your tools in your toolkit for storytelling.”