Dacora

Kristie D’Ambrosio-Correll opened the first automotive business founded and led by a female CEO on Long Island. (Of course, this is not the first one Lead By Mary Barra, CEO of GM The logo of the automotive industry.

Face to face, the car is shocking. So far, D’Ambrosio-Correll has recently exhibited a prototype outside the Waverly Inn in Manhattan. It is 20 feet longD’Ambrosio-Correll described this vision as “the Rolls-Royce of the United States.” She has been fascinated by cars since she was a child and remembers asking her father what the American super luxury car was, and the disappointment was no equivalent. She made a path along computer and electrical engineers, and was the CTO of Mirror, a home fitness company Sold to Lululemon In 2020, there is a price of $500 million. This experience taught her to build a high-value product that is integrated into the daily life of her clients.

Dacora caters to super-affluent customers, who may not be able to drive (or drive) the same car today. D’Ambrosio-Correll said clients are usually people who build or sell a company whose work is completely integrated into their lives. Customers crave privacy and disconnection – There is no screen inside the car, beyond the disappearing navigation platform. The car is partly electric because that’s the quietest engine. Buyers do not need voice control or other modern features. “They are not happy with what’s on the market,” she said. “They’ve already walked to the top of the mountain.”

Dacora has not built its own power train and is building models based on existing electric vehicle power supplies. “It’s an old school model that could have been done in the 20s and 30s,” D’Ambrosio-Correll explained. She said that it helped that it wasn’t a “monetary pit” of efforts. The company will also not hold inventory and will build a vehicle commissioned by its client at a factory/studio in Hudson, New York. The CEO expects Dacora to make profits in its second year of production and expand it to global markets, especially the Middle East and Europe.

Provided by Dacora

While the ultra-luxury car market seems to be dominated by men, D’Ambrosio-Correll is also eager to build for female customers. At 4-foot-9, she knew very well that cars were not a challenge when designing for women. “Not only cars designed by companies led by men, but their sales seem to be only women who care about the safety of their families, which is certainly what we do, but that’s not the only thing we care about,” she said.

D’Ambrosio-Correll specializes in finding female investors to support her vision. Anu Duggal of the Female Founders Foundation When the idea was just a painting on paper, it was her first foray into an investment on paper in large-scale technical hardware. Jesse Draper Halogen Adventure They are also supporters; many of the waiting list customers are angel investors.

D’Ambrosio-Correll hopes Dacora will continue to be the world’s most iconic car brand. “Hopefully this will be our family legacy for a long time,” she said.

Emma Hinchliffe
Emma.Hinchliffe@fortune.com

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