E-commerce giant Promise for the blitz Summer deals Key members Starting at 3:01 am ET Tuesday. Seattle-based Amazon held its current Golden Day for the first time in four days. The company launched the event in 2015 and expanded it to two days in 2019.
Before the end of 2025 Prime Day earlier Friday, Amazon said trading frequency is high every 5 minutes in certain periods. Major members aged 18-24 pay $7.49 per month instead of older customers not eligible for discounted interest rates Free shipping and other benefits will receive a 5% cash back for a limited time.
Amazon executives declined to comment on the potential impact of tariffs on Golden Day trading. The event took place two and a half months after the online news report Causing speculation Amazon plans to show add tariff Fees next to the price of the product on its website.
White House Press Secretary Karoline Leavitt Condemned the so-called change As “hostile and political behavior”, clarification on Amazon is on the rise of the idea at its low cost Run the storefront But it was never approved.
Amazon’s past success with Prime Day Promote sales And attract new members to stimulate other major retail chains Arrange competitive sales In July. Best Buy,,,,, Target and Walmart Repeat exercises this year.
Like Amazon, Walmart added another two days during the promotion period, which started Tuesday and lasted until July 13. The country’s largest retailer is offering its summer deals for the first time in stores as well as online.
This is what is expected:
More days may not mean more spending
Amazon’s leading vice president Jamil Ghani recently told the Associated Press that Amazon has expanded its Golden Day this year as shoppers “want more time to shop and save.”
Analysts are unsure that the extra days will translate into more purchases Update inflation concerns Potential price increases in tariffs may make consumers less willing to spend. Amazon did not disclose Golden Day sales figures, but said the event achieved last year Record global sales.
Adobe Digital Insights predicts that from July 8 to July 11, sales activity will drive $23.8 billion in online spending, 28.4% higher than a similar period last year. In 2024 and 2023, online sales increased by 11% and 6.1% over the four days in July.
Vivek Pandya, chief analyst at Adobe Digital Insights, noted that Amazon’s move to expand sales activity to four days is a huge opportunity to “really amplify and accelerate spending.”
Caila Schwartz, Director of Consumer Insights and Strategy, Software Company Salesforcenoting that in recent years, sales in July have generally lost some momentum. Amazon is not a Salesforce customer, so commercial software companies are not Prime Day numbers.
“What we saw last year was[shoppers]bought it, and then they finished it,” Schwartz said. “We know consumers are still very cautious. So, it’s very likely that we’ll see a similar pattern that they’re coming up early, they’re ready to buy it and then take a step back.”
The tariffs don’t seem to affect the cost much (so far)
Amazon executives reported in May that the company and many of its third-party sellers were trying to beat large import tax bills by storing foreign goods before President Donald Trump’s tariffs took effect. Amazon said that due to this move, many third-party sellers did not change their pricing at the time.
Adobe Digital Insights’ Pandya Expected Discounts Remained on PAR last year For other U.S. retail companies, between Tuesday and Friday, the manufacturer’s recommended retail price marks a 10% to 24% discount.
Salesforce’s Schwartz said she noticed that retailers’ discounts have become more precise, such as offering promotional codes that apply to selected products rather than to the entire website.
Shoppers may focus on essentials
Amazon Prime and other July sales history helps launch Return to school expenses And pre-planners are encouraged to purchase Other seasonal products Earlier. Analysts say they hope U.S. consumers will make purchases this week due to concerns that tariffs will make items more expensive in the future.
Brett Rose, CEO of United National Consumer Supplies, a wholesale distributor of wholesale toys and beauty products, believes shoppers will choose items like beauty essentials.
“They will buy more everyday items,” he said.
See the discount
As in the past few years, Amazon has offered early deals until Golden Day. For the big event, Amazon says it will have special discounts on Alexa-enabled products such as Echo, Fire TV and Fire Tablets.
Walmart says its July sales will include 32-inches Samsung The smart monitor costs $199 instead of $299.99; the 50-inch Vizio smart TV has a standard retail price of $298.00. Target said it is maintaining prices for its 2024 backpacks, including $5 backpacks and 20 school supplies, totaling less than $20.
Some third-party sellers will participate in Golden Day
Independent businesses selling goods through Amazon account for more than 60% of the company’s retail sales. Analysts say some third-party sellers are expected to abandon their prime day without offering discounts to retain their profit margins during the ongoing tariff uncertainty.
Ross of United Nations Consumer Products said he spoke with third-party sellers who said they would rather sell this week than consume a lot of pre-prematch inventory and risk seeing their profit margins later.
But some independent businesses selling their products on Amazon are looking for Golden Day to get their hands on stocks they built earlier this year to avoid tariffs.
Founder Patrick Jones said sales through the Amazon market are about 30% of its sales, with most of its candle covers, labels, jars, jars, reed diffusers and other items in China. Jones, worried about the high tariffs, roughly doubled its inventory at the beginning of the year.
Jones said on Golden Day, he plans to offer bigger discounts, such as the 32% price of candles that are typically priced at $34.
“All the products we have now on Amazon still come from the inventory we got before the tariffs came into effect,” he said. “So we are still able to offer the discounts we intend to do.”
Jones said he was waiting to find out whether the order he issued in June would fulfill large-scale customs when he arrived from China within weeks.
