Gurger Chopra, 32 years old, the founder of the clothes brand Yuena.
Decency
After graduating from university in 2015, Gurger Chopra, 32 landed on his first corporate role in the “Big Four” in the capital. But after a year at work he decided to leave.
“I hated her (I was here ‘(I’d been here’. Cnbc make it.
“From one point, I opened (and) I open (and) I opened a book (and) I just read the book (and) I just read the first page, I can’t do it or be a happy person,” said Chopra.
At that time, it is also in the lateral e-commerce business, Dashmin Chopra on the side of e-commerce. In his spare time, the duet sold to Los Angeles Los Angeles, such as t-shirts, jeans and shoes, such as shoes, for example, in wholesale prices.
After their eBay’s ebay, you have become your own clothes since you have become more than $ 167 million in 2024, which looks at CNBC.
From souvenirs to clothes
Initially, India, Chopra and his family moved to the United States in 2002 and spent the first four years before landing in California. Chopra said he had got businesses from his fatherWhere After moving to the United States, he worked in a souvenir shop
Finally, his father began to start a loaded souvenir and led several gift stores in Los Angeles. Chopra and his brother became one year old to business work of his fathers.
Ungods with Gurmer and Dashmek Chopra with Arnold Schwarzenegger.
“It was a businessman, because it was an entrepreneur with my brother … I was 12 years old and helped me to do this business and helped me to do this business,” Chopra said.
After a while in these brick stores, Chopra’s father realized that he had achieved better success in selling its goods online. The two brothers inspired by its opening decided to train electronic trade.
Initially, I and my brother raised $ 5,000, which we invested in our company. We are always … just just got to invest.
Gurger chopra
Jointly founder, Yerdena
In March 2014, Chopra conducted economics and accounting at the University of California, Santa Barbara University, when he and his brother open eBay reports for the first time.
“Initially, I raised $ 5,000, and we have invested us in the company. We could not always invest again, “Chopra said. Both of which they offer the first few products of money.
“We are jeans, talking, fupps … tupac shirts, Biggie Founts … we just wanted to buy a lot to the wall. Which list is issued?
In EBAY, Chopra and his brother, except for sale to Amazon and Shopify, they decided to name you Youldgla.com – “Young California” inspired DJ at the local radio station “Young California”.
From there, they sold their attention to the purchase of wholesale shopping to the embrant brand. Chopra says that they start producing their products and adds “Youngla.com” to their elements for their elements to recognize the brand.
Business brought first million to the first million in 2017, said Chopra. As a result, the brand was as follows, two main achievements were: “Drop culture” and marketing of influencing – both of which are the main parts of today’s business.
Dripping culture is a marketing strategy, where brands are at least limited editions or “drops”, “drops”, “drops” to make exclusively and fasting on social networks.
“We focused on the website in 2018 … and we wanted to make” drop culture “, so when we want to” chopra “, and you want to take it before you get out of the new product and leave it on the website.
In 2019Where Yuenga signed its first main contract, and by 2020, business income had more than $ 6 million, and chopra was collected. Last year, business is in an average of more than doubled monthly income.
Learned a lesson
If he was pleased to leave his accounting service, Chopra: “I don’t think I can be happy.
“I understand that I don’t think it’s a few years and thinking about it before it … or” I think it’s got rid of stress, and it was in such a situation, “he said.
“You learn a lot when you are in yourself … but I think they know more about themselves, as well as yourself.”
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