apple Inc. executives conducted an internal discussion on possible bidding for AI startup Perpolxity AI in an effort to meet demand for more AI talents and technologies.
Adrian Perica, the company’s head of mergers and acquisitions, weighed the idea with the service’s chief Eddy Cue and top AI decision makers, according to people familiar with the matter. People say the discussion is in the early stages and may not lead to an offer because the matter is private.
Such a deal will help Apple develop AI-based search engines, part of dealing with potential losses with long-term arrangements Google. The partnership involves making Google the default browser on devices, generating about $20 billion a year for Apple – now under threat from U.S. antitrust executors.
So far, Apple executives have not discussed bids with confusing management. Bloomberg News reported earlier on Friday Meta Platform Inc. tries to buy confusion earlier this year.
“We don’t know any current or future M&A discussions involving confusion,” the AI startup said in a statement. Apple declined to comment.
Read more: Meta discusses buying confusion before investing in AI
Confused service uses the latest information in the network to provide real-time answers to the questions. If Apple is going to negotiate a startup purchase, that move may not happen until a decision is made in the Google Antitrust trial. At that time, Apple will know that its profitable Google protocol may have to be cancelled.
Google shares reversed earnings and fell nearly 1% in late trading after Bloomberg reported on Apple’s confusing discussion.
Confusion has been completed recently Investment round This is estimated to be $14 billion. Any deal close to that level would be the biggest acquisition in Apple’s history. The company’s biggest deal remains $3 billion so far Take over the beat In 2014 – despite Apple’s more billion-dollar deals Intel corps Modem unit and bet In China’s ride-sharing company DIDI.
After Meta failed to reach a confusing agreement, it purchased 49% of its size AI films for $14.3 billion. The deal is part of Meta’s attempt to create a so-called ultra-intelligent AI team that will now include Scale co-founder Alexandr Wang.
Apple and Meta have been striving for talent. Meta recently held a discussion to hire Daniel Gross, co-founder of AI Company Safe Super Intelligence. While the discussion between Meta and Gross has not yet begun, Apple is trying to convince him to join it.
In 2013, Gross sold a startup called CUE to Apple. This purchase helps form the basis of early AI features of iOS, iOS (the operating system of iPhone). Robby Walker and one of the co-founders of Cue of Gross, Robby Walker, oversees Siri Voice Assistant until this year. Walker is now leading a knowledge called Apple project with the goal of creating a competitor for Openai’s Chatgpt that can use Open Web’s data.
Gross did not immediately respond to a request for comment.
Both Perica and Eddy Cue report to Apple CEO Tim Cook, both leading AI acquisitions and recruitment efforts.
Pursuing talent is part of the bid to catch up with AI generation. The company is running slow in delivering its Apple Intelligence Platform and is still lagging behind key features. The remodeled Siri has been postponed indefinitely this year, with the company aiming to be ready next spring.
Read more: Apple targets spring 2026 to release delayed Siri AI upgrade
Apple introduced relatively meager new AI enhancements earlier this month at its global developer conference. The latest features include real-time translation capabilities and a deeper partnership with OpenAI on ChatGpt-based image generation.
Purchasing confusion will inject Apple into AI talents, well-known brands and consumer products in the AI space. A protocol can also potentially help future recruitment efforts.
Apple also discusses an alternative plan: stay confused rather than buy. The partnership will involve adding confusion as an AI search engine option in Apple’s Safari web browser and integrating it into Siri.
Apple has been satisfied with confusion many times in recent months, and its AI team has been actively evaluating the technology, suggesting it is at least considering a close relationship with the company.
A major obstacle in this process may be confusion and Samsung Electronics Co., plans to announce a deep partnership with the startup. Samsung is Apple’s biggest competitor in smartphones, and AI capabilities have become a key new area for both competitors.
In its statement, Perplexity said it was no surprise that top manufacturers want to provide users with “the best search and more accurate AI.”
“It’s confusing,” the startup said.
Read more: Samsung approaches extensive protocols, confusion with AI capabilities
Cue’s divisions include Apple’s streaming service and iCloud, which has previously expressed interest in confusion. although testify During Google’s antitrust trial in May, he told jurors that the industry was moving from standard internet searches to AI tools. He outlines the situation where AI search engines can quickly replace Google’s current products.
“We were impressed by the confusing approach, so we’ve started talking about what they did,” he said.
