Switzerland target rich tourists but in what amount?

The world is an unsure place today – conflict, climate change, and fear of shrinking the headlines. But for some people, things are good – the rich.

In spite of global riot, the number of billionaire in the world has increased and personal wealth to each of them increased.

What do all the money do? The growing trend for the last sluggish experience is an indication of what the rich people do with their money. For the tourist industry in particular, it is one time.

In Switzerland, long has long developed a reputation for an unchanged luxury, the number of five star hotels is more powerful than any other category. Most of them were built in the early 20th century – Grand Belle who was violently served in an emerging class of privilege, primary tourists in English.

Today, healed in the highest standards, hotels do not leave the guests who cannot stand. There are luxurious spas, gourmet restaurants, and a dresser with panoramic views of the Alps. Some offer “Ski butlers” on guests’ paths and from slopes, carrying skis, and even help to put on their boots.

The key markets are the US, the Gulf States, China and South East Asia. American guests in particular, Swiss hoteriers said, the whole five-star treatment, including the 24-hour service in the room, so that they can command food in the middle of the night.

Meanwhile, China and India are progressing in markets, where first groups travel from two countries one of the richest. Switzerland is interested in getting into the start of a trend.

But the five star offer comes with a high price tag, so where don’t billionaire come from? Markus Berger in Switzerland tourism says that the strategy doesn’t just focus on high-end visitors, but to get a strong go to numbers.

Stayed at the Swiss Five Star-Star Hotels consisting of 8% of all nights, but visitors to them contributed at least 25% of Switzerland’s total income.

“Numbers say for themselves,” said Mr. Berger. “High economic importance cares for a commitment to luxury guests.”

What else, did he add, Switzerland, with high-wage, high-priced economic prices, it would never be satisfied with the less expensive neighbors, especially now that Swiss Franc is very strong.

“Switzerland never tried to match prices,” Mr. Berger explained. “There’s always something cheaper.”

However, the focus is in quality, service, and additional value, such as ski butlers. Instead, visitors coming to five star hotels also provide a great deal of the rest of the economy, spent on michelin restaurants also turned into a part of the Swiss Alpiss resorts.

But this is not a perfect state of victory. In some of the most famous resorts in Switzerland, such as St Moritz or Zermatt, have long-term concerns that focus on local local locals.

A common challenge is to find accommodation for hundreds of hotel staff and restaurants that need to provide five star services.

They sometimes find themselves commuting, evening at night when restaurants in bars and restaurants finally closed, long journeys to other villages in the waiter.

Monika Bandi, leading a tourism research unit at the center of the regular university for regional development, saw Pitulo in Switzerland with a good balance of balance. It is about “value against quality”, he said.

Many tourists don’t have to be better, he believes. However, the higher spending of existing numbers can be positive.

And, he added, need to watch over the Switzerland for the “tipping point, where destinations lost their attitude”.

The questions about a tipping tip now asked at Wengen’s resort, famous in the world of Lauberborn skiers with 100th anniversary this year.

And again this year, Wengen opened the first five star hotel, and there were also plans for five start complex in serviced “hotel apartments”. Rich tourists sell them like a luxurious holiday at the Alps house, and they can also be rented without the owners.

By calling the project a hotel, it took advantage of a loophole in the restricted switzerland laws against “cold beds” in holidays. In theory, they are limited by law that no more than 20% of the accommodation of a resort.

The Swiss Heritage Society was formally opposed to Wengen plans, because, claiming a spokesman of Simon Simon Weiss, the project was not a hotel. “It looks like a typical complex of home homely … no community join.”

The necessary public spaces with a hotel – a restaurant and a spa – planned, but they are all underground. The priority of the design, Mr Weiss fears, for private apartments apartments that can be occupied in just a few weeks each year. “The plot is not acceptable,” he added.

Some Wengen owners have doubts too. “No st moronz here,” told a Swiss media, the addition of “Wengen is not posh”.

Wengen’s tourism director Rolf Wegmüller agreed to explore, but says the appearance of luxury accommodation cannot change the nature of the resort. “We don’t go to guests around the furry clothes all of a sudden,” he said.

Wengen, he focuses on, can easily access the train, so, unlike St Moritz, no Bentleys or Rolls-Royces taking parking spaces. Even if they can show their wealth, Mr. Wegmüller “believes our guests don’t want to show what they have”.

The resort also has visitors to return each year, contributing to Mr Weiss involved concerned about loss. “Some families come for generations, ‘said Mr Wegmüller.’ Locals know them, and that’s good. “

Among them is Brian Bollen, preferred member of Down Hill, who comes with Wengen over 50 years. He loved it, but worried that some of “the beauty is gone from the place … it was established”.

But most of Wengen, like Tourism in Switzerland, see investing in Alpine Resorts positive. These villages are, not more than a century ago, very poor. A guide to English English in Swiss Alps wrote “Most children beggars”.

In the most recent years, the rules of global trade rules that limit agricultural subsidy forces many small alpine farms to close. Tourism, winter and summer, is more important for the switzers economy, especially in the mountain communities.

And, as Mr. Berger taught in Tourism in Switzerland, as the five star sector, three-star hotels were still the largest category. “We have one to five stars (in Wengen),” Mr Wegmüller added. “That’s a good thing in a resort.”

And while people with unlimited money cost luxury travel can still be in a small minority, their numbers, and their wealth, grow. Switzerland way – not cheaper, but better, no more people, more rich – as pay.