Paul Feig, Ryan Reynolds.
Getty Images (2)Ryan Reynolds’ Aviation gin may have been a woman’s star Blake Lively’s Film 2018 A simple favor – But don’t expect the brand to appear in the film’s sequel.
“There is no more aviation,” director Paul Feig revealed to Weekly entertainment In an interview published on Tuesday, February 25, before sharing that his own brand, Artingsall Gin, would be presented as a replacement. “This movie is all the time of Artings. I am very proud of my brand. And in fact, our bottle is so beautiful that it fits. Does not feel that it does not belong. There is never a shortage of Martinis in any of my movies. “”
Feig launched Artingstall by 2020, two years later A simple favor Hit theaters with a scene presented by Lively’s character, Emily, teaching Anna Kendrick’s Stephanie how to make a “real” Martini. Emily’s perfect cocktail included a frozen glass, a dry vermouth, a lemon touched on the glass and placed around the edge, and a bottle of Reynolds aviation gin, which remains cooled freezer.
Shortly after the scene was viral, Feig revealed that he had initially chosen a different gin for the film before Lively suggested aviation, sharing that it is a brand that Reynolds “likes very much.”
“I would not have done it if I didn’t like the look on the screen, but I really thought that the bottle looked fantastic,” said Feig to Cosmopolitan at that time. “So, honestly, I didn’t even realize the level of involvement (Ryan), but I think it’s great, because it’s a very good gin.”
While aviation will not do again Another simple favorFEIG has continued to support Lively in other ways. The director has often been to his defense in the midst of his legal battle with the above Ends with us Posting and director Justin Baldoni. (Animated filed a lawsuit Against Baldoni in December 2024, quoting harassment and sexual retaliation, Baldoni vehemently denied claims, submitting a $ 400 million count against her and Reynolds for slander.)
Shortly after Lively’s demand became a starter, Feig brought to social media to share his own experience of working with the actress, writing through X, “Now I have made two films with Blake and the whole I can say is that it is one of the most professional, creative, collaborative, talented and kind with whom I have ever worked. “
The following month, Feig denied that the movie was broken down Due to the demand. In February, when an Instagram follower wondered if Another simple favor Ultimately would be the cutting of Feig “or Blake’s Cut”: Baldoni has alleged that animated “took over” Ends with us – Feig had no problem establishing the registration.
“It’s my cut,” he replied. “There It’s not any other cut. Blake has only been supportive and a dream to work. She is the best and an incredible collaborator and I am her great fan. “”
The most recent collaboration of the couple will be available to transmit the main video on May 1 after debuting in SXSW next month. The film follows Emily, recently from prison, while inviting the researcher now to become a glamorous in Capri. While the two brakes expect the happiness of the wedding, they are quickly in the midst of murder and betrayal.
“I resisted in making consequences any of my movies,” said Feig EW On Tuesday of his decision to return to the franchise. “But I love these characters so much that I thought,” Well, there are more fun to have them with them. “But that meant removing them from their comfort zone.”
