Last year, Deezer introduced a AI detection tool which automatically tags AI-generated music for listeners and removes it from algorithmic and editorial recommendations.
The company announced on Thursday that it is now making the tool available to other streaming platforms in an effort to help combat the rise of AI and fraudulent streams, as well as promote transparency in the music industry and make sure that human artists still get the recognition they deserve.
In addition to the move, Deezer reports that 85% of streams from AI-generated tracks have been deemed fraudulent. Notably, the service now receives 60,000 AI tracks per day, with a total of 13.4 million AI-detected songs. In contrast, in June last year, fully AI-generated music made up 18% of daily uploads, surpassing 20,000 tracks.
Deezer claims its AI music detection tool can identify every AI-generated track from major generative models like Suno and Udio. In addition to excluding AI-generated tracks from recommendations, Deezer’s tool demonetizes and excludes them from the royalty pool, as the company aims to fairly compensate musicians and songwriters.
The tool’s accuracy is 99.8%, a company spokesperson told TechCrunch.
Deezer CEO Alexis Lanternier said there is “great interest” in the tool, and several companies have “conducted successful tests.” One such company is Sacem, a French management company that represents more than 300,000 music creators and publishers, including David Guetta and DJ Snake.
The company did not provide pricing information or announce additional companies interested in using the tool. A spokesperson told us that the cost varies depending on the type of deal.
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There are many concerns about AI companies using copyrighted material to train their models, as well as about the methods they use to manipulate streaming systems and commit fraud.
One example of music streaming fraud occurred in 2024, when a North Carolina musician was charged Department of Justice (DOJ) by creating AI-generated songs and using bots to stream them billions of times, generating more than $10 million in stolen streaming royalties. In addition, the AI band is like The Velvet Sundown have earned it a million times.
Bandcamp recently got fed up and banned AI-generated music altogether, when Spotify has updated its policies to address the rise of AI tracks, clarify when AI is used in music production, reduce spam, and explicitly state that unauthorized sound clones are prohibited on the platform.
In contrast, major record labels have settled lawsuits with Suno and Udio, apparently embracing AI-generated music. last fall, Universal Music Group and Warner Music Group struck deals with these AI startups to license music catalogs, ensuring artists and songwriters are compensated while their work is used to train AI models.
In recent years, Deezer has taken important steps to address the issue of AI-generated music. In 2024, it will be the first music streaming platform sign at global statement on AI trainingjoin actors Kate McKinnon, Kevin Bacon, Kit Harington, Rosie O’Donnell, and other creatives.
Hopefully, Deezer’s latest decision to sell its detection tool will set a precedent for other music streaming platforms to do the same to defend human artists and fight fraud.