Sydney Sweeney is sharing its hottest new designs with the world.
Sweeney, 28, announced that he will release itr own brand of underwearSyrn, via Instagram on Tuesday, January 27. “The secret is finally out… say hello to @syrn 🤍,” she captioned a series of photos of herself modeling in her underwear. “This is underwear you wear for YOU, no explanation, no apology,” she added. “SYRN is coming for you on 1.28, sign up now for early access at SYRN.com. There’s so much more I can’t wait to show you. Xoxo, Syd.”
In the first photo, Sweeney stunned in a white dress with a corset with lace threads that cinched her waist. Her top was finished with straps criss-crossing across the chest, adorned with a bow, and straps cascading down her thighs. The actress added even more heat to her look with sheer stockings and white wrist cuffs.
For glamour, Sweeney donned gorgeous makeup including black smoky eyeliner, pink lips and pink skin. Her blonde hair was parted on the side and in bouncy curls.
Sydney Sweeney proved that in Tinseltown, even the benchmarks aren’t immune to a wardrobe change. The 28-year-old actress made headlines after climbing the Hollywood sign and adorning it in bras in a late-night stunt that added some serious support to the most famous cards in town. In a video obtained by TMZ, a production crew filmed (…)
In another photo, Sweeney posed in a field of roses while wearing a white halter body with a bare back. She accessorized with thigh-high stockings and white gloves. The Anyone But You star made her look even more glamorous with Old Hollywood curls.
Sweeney also showed her playful side in another outfit, wearing an ultra crop top with “Marry me, fly free” emblazoned across the chest. Underneath, she rocked a twisted bralette. He also pulled down his red shorts to reveal his cozy boxers.
Finally, Sweeney wore a white T-shirt and mid-rise underwear. She gave the camera a soft smile as she opted for minimal make-up.
Her fans shared their excitement with her brand in the comments section. “Omg congrats!!!! Can’t wait to buy some goodies 😍😍😍,” wrote one. A second said: “Congratulations on this Syd!!! ❤️☺️ Can’t wait to see more designs!!!” A third follower commented: “A NEED!!!!!!!!”
The actress’ release came hours after she made headlines for putting bras on the Hollywood sign in a stunt that was “unauthorized,” according to the Hollywood Chamber of Commerce.
A representative of the House said so we in a statement, “The production involving Sydney Sweeney and the Hollywood® Sign was not authorized by or had prior knowledge of the Hollywood Chamber of Commerce. The Hollywood Chamber of Commerce owns the intellectual property rights to the image of the Hollywood® Sign, so anyone wishing to use and/or access the Hollywood® Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so.”
Meanwhile, fans praised the star for making sure all eyes were on her release.
Sweeney explained why he chose it create an underwear linesharing in a press release, per Cosmopolitan, “I was in 6th grade with DD. I hated the bra I had to wear.” She added: “When I bought my first beautiful bra that actually fit, I wore it to pieces. Designing for different bodies is a big part of SYRN.”
Sydney Sweeney never misses an opportunity to look good. Sweeney, 27, showed off her figure via Instagram on Tuesday, August 20, while skydiving in a skin-tight jumpsuit. Before jumping off the plane, the actress shared a glimpse of her outfit, which featured a fitted jacket, which she left partially open to reveal her cleavage. (…)
Sweneey went on to say that she wanted to “create a place where women can move between all the different versions of who we are.” She added: “I love working on cars, I go water skiing, I’ll dress for the red carpet and then I’ll go home and cuddle my dogs. I’m not one thing, no woman is.”
The Euphoria star also told Elle: “Syrn is about confidence without pressure, about feeling sexy, powerful, soft, playful, or all of that, depending on the day. As the sole founder, my vision was to create something that lived in real life and didn’t hold anyone back.”
Fans can shop Sweeney’s line, which is available in 44 sizes ranging from 30B to 42DDD. at Syrn.com on Wednesday, January 28. Their pieces retail for less than $100.