Newsrooms have experiment with AI for several years now but, for the most part, their efforts have been just that: experiments. A relatively unknown startup, Symbolic.ai, wants to change, and only sign a major deal with News Corp, the media conglomerate owned by Rupert Murdoch.
News Corp, whose major assets include MarketWatch, the New York Post, and the WSJ, is set to begin using Symbolic’s AI platform with financial news hub Dow Jones Newswires.
Symbolic.ai, founded by former eBay CEO Devin Wenig and Ars Technica co-founder Jon Stokes, says its AI platform can “assist in the production of quality journalism and content” and that the tool even results in “up to 90% productivity gains for complex research tasks.” The platform is designed to make editorial workflows more efficient, providing improvements in areas such as newsletter creation, audio transcription, fact-checking, “headline optimization,” SEO advice, and more.
In general, News Corp has shown a willingness to integrate AI into its media operations. In 2024, the company entered multi-year partnership with OpenAI, which will license the material to AI companies. Last November, the media conglomerate hinted that indeed considering branching outand license the material to other AI companies.