Spotify announced on Wednesday, for the first time, that it is giving users more control over the streaming service’s algorithms. At least that’s how the company announced the launch of a “new promotional playlist,” a feature that will be available for Premium users in New Zealand.
The feature, which is currently available in the UK only, is still in Beta and will evolve before rolling out to other markets, according to Spotify.
The new tool lets users describe what they want to hear in a personalized playlist that reflects the “full arc” of their tastes, according to the company. This means that the playlist focuses not only on the songs you like now, but all listening history from the day – what distinguishes the feature from other playlists, the company says.
The feature is an evolution of the AI playlist selection that has, which debuted last yearand also through written directions. Similar to AI playlists, the new requested playlist allows users to request what they want to hear with written instructions. However, it is now possible to write longer and more specific instructions. This is because the new AI feature is new in the world of knowledge, a rep from spotify explained to TechCrunch.
In addition, the ability to go back in history and schedule how often to play is different from the playlist in Spotify.
For example, Spotify recommends new customers ask questions like, “Music from the top artists from the last five years, so maybe choose” pieces they haven’t heard yet. “
In another example for speed, Spotify says you can get “high energy pop and hip-hop for 30-minutes 3-the best movies in the best movies for shy-regular in the best movies for sophisticated.”
TechCrunch events
San Francisco
I’m fat
October 13-15, 2026
In addition, you can continue to work quickly to make it more specific, and you may want to refresh it, like daily or weekly. The idea is that the user can create his own version like a list of cruise ships, find it every week, but which focuses on a type of music, a genre like to track, or his own version like a focused daily mix.
The company says playlists will include descriptions and context so you know why you’re getting the recommendations. Additionally, it will offer a set of hints to help users get started.
Spotify isn’t the only social app that’s doing its bit The user controls the algorithmSee rank-. Instagram today also introduced a new feature that allows users to control the type of Reels they see. Bluesky, a decentralized X competitor, also allows users to swap algorithms for one.