YouTube TV to launch genre-based subscription plans in 2026


YouTube TV launches more than 10 genre-specific channel packages in early 2026, the Google-owned company announced on Wednesday. The move will mark the first time YouTube TV ditches cable-like channel bundles.

The new package will give consumers more flexibility in what content they want to pay for.

The future line of bundles includes one dedicated to sports that will include access to all major broadcasters, as well as sports networks like NBC Sports, all ESPN networks, as well as unlimited. Customers will be able to include extras like NFL Sunday tickets and Redzone.

YouTube notes that users will still get a variety of popular features like DVR, Multiview, play lock, and fantasy view.

Although YouTube didn’t share the full list of upcoming events, the company will have news, family, and entertainment.

By adding certain plans, YouTube TV may hope to attract users who do not want to pay the price of $82.99 per month for content when they only want to access special programs. In addition, people who are bored continue Hundel Price Hopefully they’ll be more inclined to stay with the service if they can shave a few bucks off their monthly subscription.

YouTube TV now Charges $82.99 per month for the basic plan, which includes live content and can request content from major broadcasters and networks. While the lower bundle will be cheaper for YouTube TV’s basic plan, the company didn’t go into detail about pricing.

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“TV should be simple, giving a larger audience what they want to watch,” said Olestlien, YouTube VP, Head of Subscriptions, in Blog PostSee rank-. “The goal is for you to customize your subscription with more options. Whether you stick with the YouTube TV plan with content, or choose a plan, or simply choose a plan to choose the best plan.”

The move comes as TV providers have launched low-cost streaming packages that focus on specific genres.

For example, DirectV offers “wrap genre” For sports, entertainment, news, kids content, and more. Plus, fobo tv launch a sports package In August. Old player on the board, sling tv, it has been cultivated for a long time A la carte Bundles, too.



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