At the toughest crossroads in its history, the fallen German fanatical giant Volkswagen can solace in part of its business empire and continue to flourish: sausage.
Volkswagen’s revenue in 2024, Posted on Tuesdayshowing vehicle sales fell by 3%, and net profit fell by 30%. The automaker’s fall in costs and demand prompted the group to agree to a maximum of 35,000 positions by 2030, while the German factory was closed to reverse its fate.
However, the Volkswagen brand Currywurst showed no signs of a recession.
Since 1973, VW Currywurst has kindly designated 199 398 500 A, serving employees and locals around its Wolfsburg headquarters.
Currywurst is made in-house by butchers hired by Volkswagen, which supplies thousands of employees at its German factories. It can also be found in Wolfsburg Football Stadium and in supermarkets in Germany.
IG Metall Union, a German worker representing Volkswagen, confirmed that Volkswagen had sold 855,200 curries last year.
This is only slightly lower than the 9 million cars sold in the entire Volkswagen Group last year. Currywurst sales have dwarfed the Volkswagen brand itself, with 5.2 million cars last year.
The company sold its original Currywurst in 2024, one in 10 of which was consumed by the company’s workers. Another 2.2 million were sold to Currywurst’s hot dog version.
The group also managed to sell 42,000 vegan versions of the beloved sausages.
“Volkswagen represents innovation – on two, four and many other wheels, yes – on the plate too!” VW HR director Gunnar Kilian posted on LinkedIn on Monday.
“More than 8 million real curry sausages sold for Volkswagen, we are celebrating a new sales record. But we are not relying on Laurels: Our next Curryworth coup is already working!”
The IG Metall Alliance was isolated from Volkswagen for months last year to get rid of the decline of automakers, an emphasis on the increasing importance of humble sausages compared to vehicles.
“Volkswagen sold far more curry than vehicles with the Volkswagen logo over the years, although this comparison is certainly a matter of taste.
“But, what is certain is: with the current 8.6 million units, Volkswagen’s Curryworth sales not only surpassed the sales of core passenger car brands again (2024: 4.8 million units), but are also getting closer and closer to the cross-brand vehicle sales of the entire group.”
The group’s head of food production promises to make more innovations to Volkswagen Currywurst, which includes an ready-to-eat version that contains another Volkswagen product, part number 00010 ZDK-259-101, known for its more common name: Ketchup.
Volkswagen sold about 629,000 bottles of Volkswagen fried tomato sauce last year, and 25,000 10-liter barrels. company first Last year, its tomato sauce was distributed to customers in the United States, and the free Gewürz tomato sauce brand flew around the carmaker’s shelves.
This story was originally fortune.com
