For most people, the memories of childhood cough and cold memories are synonymous with menthol-smelling ointment in a dark blue pot with a sapphire hat.
For more than a century, Vicky Waporb has been a home name in the continent. In the early 20th century, how did the Spanish flu become a malady in all nationwide (or continents).
The story begins with the act of the father’s love.
In the state of North Carolina in East, 194 in, a nine -year -old son of a pharmacist named Lanceford Richardson was ill with crop, a respiratory infection that causes a cough like a bark.
Desperate to find the treatment, Richardson started testing a mixture of aromatic oils and chemicals in his pharmacy and created an ointment that helped his child.
But these wicks were not steamy – at least not yet.
Seeing that his ointment worked for his son, Richardson started selling it 25 cents one jar. In the strong-spinning product, the petroleum jelly base was mixed together with menthol, Kapoor, eucalyptus and many other oils. The ointment helped open the blocked nose and rubbed the chest, the steam coughs calm.
Richardson initially named his concrete sales crop and pneumonia Salv. An enthusiastic gardener, he thought of this name after seeing the advertisement for the seeds of the Wick plant, whose leaves smell like menthol when it is crushed. He was his wife. Joshua Vick’s name was named. A trusted doctor in their Greensbow city. He thought “Wipe” “small, easy to remember and Looked nice on the label“.”
‘Magic’ salv
In 191117 years after Salv was created, Richardson’s son Henry Smith, who was once suffered from crop, was running the family business. He changed the name of the Vaporb Salv of Vick’s Magic Creek Salv, which was sold under 1909, 1909. That year, the packaging was also changed. Transparency Specific cobalt blue.
Until then, Richardson had also created 21 solutions for various ailments with wicks Pills “ForConstipation and torped liver“;” Turtle Oil Line for Moch, Fodder and Arthritis “; Tar heel sarsaparilla To purify “bad blood”; And Grip Nockers for the flu. They were sold under Wick’s family remedies The company, which established it in 1909. But nothing is sold as well as the original Salv.
So in 1919, Henry closed all the other products, changed the name of the Wikimed company, and only focusing on marketing and distributing their signature product. If the company started distributing a large number of free samples, the salesman posted ads on Streetkar and visited the pharmacist and urged them to try the product.
Marketing during Spanish flu
Seven years later, in 191, in 191, the most deadly (companion disease) of modern history (companion) was torn apart worldwide.
This is what happens when the sales of Vikorb began to increase.
“The closest rival Eli’s cream was Balm Bal… there was something of the copycat product but the companion’s 29.
She further said that there are other remedies for respiratory ailments, including cough, cold and flu, such as the honey and asphalt of the heel. Some products did not build a test of a period like “vaporizers” like modern nebulizers, and sore throat like formamints. It has chemical formaldehyde, which is Poignant To a large extent.
However, under the leadership of Smith, the marketing campaign took the Wicks brand to the global stage.
When the disease was hit, the company created a series of six ads. Instead of fully promoting the steam of the Vicky, the series focused on raising awareness of the Spanish flu and included information about symptoms, treatment and tips to prevent it from getting sick. This urged people not to be afraid of, saying that the brand took care of the welfare of the people. Flu is another difference of influenza that attaches every century and is caused by germs that attacked the nose, throat and bronchial tube, the advertisement said. The vapor of the Vikas “removed the greens” and made it easier to breathe, he said.
Many years later, the accuracy of this material was criticized. Still, “At that time, this ad may have been promising, readers tell the reader that she was just the old flu, only of course,” Arnold said.
“Spanish flu was an etypical autoimmune virus that attacked the youngest and fit, and created unusual reactions such as violent bleeding and notorious heliotrop synosis when people’s skin was blue.”
However, the advice in the advertisement for rest and bed was “wise”, as the virus was spread through human contact.
To become a household name
Seven months after the outbreak of the disease in October 1, 1818 – seven months after the outbreak of the disease, the Vick Chemical Company informed the pharmacist that he had wiped out its excess. The expectation of last four months was over in three weeks.
With the suggestion of newspapers published at that time, the company appeared to have received the order of 1.7575 million vapor jar in a week and the daily turnover of the business was about 666,49 2. Jar came in Three sizes 30 cents, 60 cents and $ 1.20.
“Jobbers (wholesale vendors) have large shipments through Freight and Express. It can be a temporary deficiency until it comes. All deals are postponed. Buy only in a small letter,” says a notice.
The company informed the people that they were working overnight to increase the demand. The commands received doubled above the company’s daily production and November 19 189. Until the firm said, the factory is running for 1.5.8 million jars per day for 1.5.5 hours.
According to the company statistics, the sale of vapor has increased from $ 1 to $ 8.9m to $ 8.9m, according to the company’s data, according to the company’s statistics.
Subsequently, the Vick Chemical Company introduced its product by the way of the novel. He sent billions of free samples to Melboxes and published the advertisement of 2 Page-pages as a children’s book in 2424. The story, written in the Yamak verses, was two alverations called Blix and Blea, living in an empty wick vapor jar underneath the old Jujube tree. One night, they ran to the rescue of a sick boy, Little Dick. Child was convinced that Child, refusing to use Wicks Saporebub to calm the cough, refusing to take the medicines given by his mother by Elv.
After more than 2 years, Vicks Saporab is sold in five countries on five volumes, and out of which, more than 3.78 million liters (1 million gallons) is produced every year. More than 1 to 2 froms, more than billions of units were sold worldwide, according to the owner’s proctors and gambling.
For Arnold, Vicky Waporb is part of the American childhood.
She said, “During the flu season, our generations grew up with those familiar wax mantle compounds, rocks and pajamas wicks,” she said. “That is an American cultural sign like the familiar blue and green label cocoa-kola or campbell’s soup.”
This article is a series of amazing stories behind ordinary items, fantastic stories, well -known objects.
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