YouTube continued to lead in streaming market, with the advertisement of the advertise increased in 13% more than a year, according to letters, core companies, in The second income report Released on Wednesday. This growth brings YouTube advertisement for $ 9.8 billion, up to $ 8.7 billion at the same time.
The company is slightly beyond analyst expectations, which concerns the earnings of the Ultra q2 for about $ 9.6 billion.
Some years, YouTube has been pursuing a larger on television, especially as popularity on TV has grown, accounting for the important part of the viewers. A The latest reports of Nielsen Shows that YouTube conducts the largest TV display for three consecutive months, which represents 12.4% of total audiences to watch television.
In response to YouTube success, competing streaming service, such as HBO MAX and Amazon video videoIt has created advertising strategies, adding advertising placement to stimulate growth. In addition, Netflix appeared as a major competitor for YouTube, especially after announcing intended purpose to double-income in the past week’s income calls. Although Netflix has not generally reveal the Adhite AD figure, analyst of Madison & Wall Estimates It’s about $ 3 billion.
Overall, the letter reported a strong result, with a total cost of $ 96.4 billion in the second quarter, which shows the increase in 13% increase.